Indy Neogy

As we enter an age of uncertainty, firms are desperately searching for the tools to keep pace.

The model was helpful—but only to an extent. They found that while AI improved the output of less creative writers, it made little difference to the quality of the stories produced by writers who were already creative.

This “undulant interface” was made by John Underkoffler. The heresy implicit within is the premise that the user, not the system, gets to define what is most important at any given moment; where to place the jeweler’s loupes for more detail, and where to show only a simple overview, within one consistent interface.