Imran Yussuff
@imran
Imran Yussuff
One way of transforming services like dentistry, surgery, or injections from a need that is not wanted into a want-need would be to market them as an aid to improving appearance and self-confidence.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Marketing services as needs
"Too often the need to make money (urgent) wins out over the desire to build something we’re proud of (important). Too often the urge to find a way to lose twenty pounds in six weeks (urgent) wins out over becoming the type of person who doesn't miss workouts (important). Too often the craving to be noticed or appreciated (urgent) wins out over the... See more
JamesClear.com • Are You Living an Urgent Life or an Important Life?
“How did you accomplish that?”
“Same as everything else. Gradually, then all at once.”
“Same as everything else. Gradually, then all at once.”
James Clear • 3-2-1: On the bottleneck to achieving results, the discomfort of growth, and friendship
In 2011 more than 900,000 plastic surgery operations were carried out in Brazil, a number second only to the United States. New class C customers were a key factor in the increase in procedures, which were up nearly fivefold since 2001.
Richard Lapper • Beef, Bible and bullets: Brazil in the age of Bolsonaro
Social media firms are] coming for every second of your life...And it's not because anyone is bad, it's not because anybody in this company has evil plans or is trying to do this, they're not even doing it consciously. Their entire model is growth. They’re coming for every second of your life. We used to colonize land. Then they realized [let’s go... See more
Keegan Kelly • Bo Burnham Has Explained the Dumpster Fire That Is Social Media Better Than Anybody
Media and Attention and Control your Schedule
Bo Burnham
Not addressing insecurity
Addressing insecurity via a temporary measure is unsustainable. Life gets more difficult, and not developing the mental resilience and focus to deal with those feelings. If you do, that will be translatable to others areas of your life
Reinforcing unrealistic beauty standards
Focus and waste of resource on vanity, rather than
“There is no such thing as a quantum leap. There is only dogged persistence – and in the end, you make it look like a quantum leap.”
James Dyson