Ilana Ettinger

The bottom line is that 7 Rules of Power provides a clear roadmap for increasing your personal power and status over other people, if that’s what you’re looking to achieve. But it neglects to wrestle fully with the negative impacts of the tactics it espouses.

How to do it: 1. Define a larger cause.  2. Articulate the problem better than anyone else. 3. Attack the status quo. 4.  Define a category. 5. Build the right team. 6.  Use “grassroots” customer testimony. 7.  Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more

Weaving surprising science with personal stories and original illustrations, each chapter examines one uncomfortable feeling—like envy, burnout, and anxiety—and lays out strategies for making it manageable.

Hell is a collection of individuals who are spending the bulk of their time working on a task they don’t like and are not especially good at.

On being an early adopter of organic cotton in Patagonia's garments: “The constraints we place on ourselves require innovation that then sets us apart from other companies”