Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
David Sacks • Your Startup Is a Movement
Two centuries ago, 84% of Americans worked on (mainly) our own farms in order to feed ourselves (decentralized, inefficient). By a century ago, we worked for a boss in big factories (centralized, more efficient), and today, while many people still work inside of big companies, more and more of us are working for ourselves or in creative jobs while
... See morePacky McCormick • Decentralization
marketing and
The Most Popular Idea I've Ever Invented (PARA Method) | Part 1
youtu.beAn interesting way of organizing multiple workstreams in life - especially relevant for people with portfolio careers or multiple businesses or varied projects and interests
Partner with Zeit
thezeit.co
A world without teachers or dock-workers would soon be in trouble, and even one without science fiction writers or ska musicians would clearly be a lesser place. It’s not entirely clear how humanity would suffer were all private equity CEOs, lobbyists, PR researchers, actuaries, telemarketers, bailiffs or legal consultants to similarly vanish.... See more
David Graeber • On the Phenomenon of Bullshit Jobs by David Graeber (366ES) — Atlas of Places
Greenwald proclaimed that competitive advantages fell into two distinct camps, customer captivity and resource captivity , and that the strength of these advantages were a function of scale.