Ilana Ettinger

Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.

The labor-market conditions that will generate convergence in pay between genders – the technological and institutional changes that reduce the cost of temporal flexibility – will make life better for almost everybody.

While working for the internet can be rewarding, it can also be an isolating experience, with little room for error.

For instance: in our society, there seems a general rule that, the more obviously one’s work benefits other people, the less one is likely to be paid for it. Again, an objective measure is hard to find, but one easy way to get a sense is to ask: what would happen were this entire class of people to simply disappear? Say what you like about nurses,... See more