Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more
David Sacks • Your Startup Is a Movement
Weaving surprising science with personal stories and original illustrations, each chapter examines one uncomfortable feeling—like envy, burnout, and anxiety—and lays out strategies for making it manageable.
Mollie West Duffy • Big Feelings: How to Be Okay When Things Are Not Okay
Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features
Patrick O'Shaughnessy • Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
How to Become Indistractable
growthpathlabs.comCompany Culture and
Peter Thiel has said that the best startups are like a cult that believes in something true.
David Sacks • Your Startup Is a Movement
To be sure, we’re seeing the erosion of the ideal of an employee whose family responsibilities are kept tastefully out of sight.
Joan C. Williams • The Pandemic Has Exposed the Fallacy of the “Ideal Worker”
Knowledge work is less structured, more spontaneous, and harder to teach. “Our knowledge,” says Glaeser, “builds on things that we learn from people around us.“ Being close to other knowledge workers makes it easier for us to learn new things and develop new ideas. As such, knowledge work is best done in cities.
Keeping NYC On Top
The Most Popular Idea I've Ever Invented (PARA Method) | Part 1
youtu.beAn interesting way of organizing multiple workstreams in life - especially relevant for people with portfolio careers or multiple businesses or varied projects and interests