Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
Status Signaling and
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more
David Sacks • Your Startup Is a Movement
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
David Sacks • Your Startup Is a Movement
‘7 Rules of Power’ by Jeffrey Pfeffer: How good people can accumulate power
Kevin J. Delaney charterworks.com
leadership and
While working for the internet can be rewarding, it can also be an isolating experience, with little room for error.
Nick deWilde • Why the new employer of choice is no employer at all
on the concept of Combinatory Play