“I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or... See more

When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the

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as every brand floods the zone w/ personalized and ever-optimized content, where will our preferences shift? when anything becomes commoditized and ubiquitous, humans tend to crave the opposite. perhaps "the creator economy" will shift to a "meaning economy?" https://t.co/2Fdsx1oyZa

“Merch” is dead (allegedly) so people are really just going back to concept of apparel. Streetwear is no longer counter culture. Like running, it’s been a bit co-opted. Funny enough it’s the upstart running brands that have co-opted streetwear culture. Clothes are clothes outside of high fashion at this point. High fashion are “pieces” again In... See more

The current fervor around robotics, particularly humanoid robots, exemplifies this shift. Investors are betting on the most generalizable approaches, driven by the idea that what works in AI will seamlessly translate to robotics. This simplified forecasting could be a testament to the improved speculative ability of modern investors to let go of th... See more

The sub-optimal done consistently trumps the optimal done sporadically. Can't talk about that endlessly on podcasts though.

David Ogilvy’s 1982 advice on how to write Including point 4, that using jargon is the “hallmark of a pretentious ass” https://t.co/RDRRMb1KsI

The US Bureau of Labor Statistics cites the Business and Professional Services industry at 13% of US GDP making this sector alone, dominated by repetitive language tasks, ~10x the size of the software industry.