Isaac Friedman-Heiman

“I doubt if more than one campaign in a hundred contains a big idea. I am supposed to be one of the more fertile inventors of big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or... See more

Mary Oliver on avoiding regrets:

“The most regretful people on earth are those who felt the call to creative work, who felt their own creative power restive and uprising, and gave to it neither power nor time.”

“Merch” is dead (allegedly) so people are really just going back to concept of apparel. Streetwear is no longer counter culture. Like running, it’s been a bit co-opted. Funny enough it’s the upstart running brands that have co-opted streetwear culture. Clothes are clothes outside of high fashion at this point. High fas... See more

“There is a big difference between being interested in something and being committed to something.

Committed people do what interested people won’t.”

You waste years by not being able to waste hours.

David Ogilvy’s 1982 advice on how to write Including point 4, that using jargon is the “hallmark of a pretentious ass” https://t.co/RDRRMb1KsI

as every brand floods the zone w/ personalized and ever-optimized content, where will our preferences shift? when anything becomes commoditized and ubiquitous, humans tend to crave the opposite. perhaps "the creator economy" will shift to a "meaning economy?" https://t.co/2Fdsx1oyZa

This little line from a 1665 book lives rent free in my mind https://t.co/VB6mraRbxP