alexi gunner
@idlegaze
cultural strategist
writes idle gaze; a newsletter exploring the undercurrents of the modern zeitgeist.
founder @ idle gaze consulting
cultural futurist @ RADAR
alexi gunner
@idlegaze
cultural strategist
writes idle gaze; a newsletter exploring the undercurrents of the modern zeitgeist.
founder @ idle gaze consulting
cultural futurist @ RADAR

Imagine building a membership ecosystem by studying how underground music scenes create belonging.
To insulate ourselves from these seemingly guaranteed failures, Millennials, and Gen Z after us, adopted irony as a cultural strategy. Irony allowed us to continue life under late capitalism while psychologically sheltering ourselves from the demoralizing reality. Irony as culture became: “The band I like will inevitably sell out, so I might as
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