alexi gunner

We're in the era of modern software companies as lifestyle brands.

We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.

UX has become a fashion statement, and standout products have style. We'll see:

- Haute Couture software

- Luxury... See more

The bike rides. The sleepovers. Your first cigarette. Gossiping about your latest crush. Being consoled when they break your heart. Discovering a new city. Re-discovering your own (at 2AM). The hungover brunches. The tears. The laughs. The love. So many of the moments that shaped us were shared with friends. And then those moments started happening... See more

There’s power in signaling insider knowledge to outsiders, so naturally we see the memetic propagation of idiomatic lore artifacts beyond the bounds of where they actually convey meaning. But as time goes on, their density and alienation from more universal lexicons makes it hard for even the ‘in-group’ to keep track of this internal meaning. It’s... See more