alexi gunner

You already know what the language of authenticity sounds like: “artisanship,” “craft,” “small-batch,” “single-lot,” and so on. Visually, authenticity signals are best demonstrated by New York City’s successful local chain The Meatball Shop, where antique meat grinders hang inside a faux-aged facade painted with mock-aged 1900s hand-lettered type.

From the point of view of normal middle-class people fully invested in the paycheck lifestyle, gigworkers appear to unreasonably and perversely reject perfectly fine standardized consumption-based life scripts, scripts that have worked for a century for billions of people. We have weird lives with lots of non-default aspects. We live in unexpected

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This has turned communicators of all kinds – from fashion influencers to public health specialists – into Kremlinologists who obsessively analyze the behavior of social media algorithms in the hopes of learning how to please them and (more importantly) how to avoid their punishments.

Hence algospeak. Social media users have learned the hard way that... See more

Egbert was able to further demonstrate how the word itself has undergone a transformative journey — what linguists call “semantic drift.” It wasn’t so long ago that Americans mostly used “journey” to mean a literal trip, whereas now it’s more popular as a metaphor. Egbert demonstrated this by searching the more than one billion words in a database

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It’s the same logic that powers Erewhon, or Soho House, or influencer-run startups. You’re not paying for the thing. You’re paying for the removal of difficulty . The filtered lighting. The social cachet. The sense that this world still makes sense!