corporate jargon equals verbal play doh
Beyond their meaning, words also differ according to how easy they are to pronounce. People generally prefer not to think more than necessary, and they tend to prefer objects, people, products, and words that are simple to pronounce and understand. In 2006, my colleague Daniel Oppenheimer and I investigated the performance of hundreds of stocks imm
... See moreAdam Alter • The Power of Names
At my own workplaces, the New Age–speak mingled recklessly with aviation metaphors ( holding pattern, the concept of discussing something at the 30,000-foot level), verbs and adjectives shoved into nounhood ( ask, win, fail, refresh, regroup, creative, sync, touchbase ), nouns shoved into verbhood ( whiteboard, bucket ), and a heap of nonwords that
... See moreMolly Young • Why do corporations speak the way they do?
And yet it should be possible to gaze into this alphabet soup and divine patterns. Our attraction to certain words surely reflects an inner yearning. Computer metaphors appeal to us because they imply futurism and hyperefficiency, while the language of self-empowerment hides a deeper anxiety about our relationship to work — a sense that what we’re
... See moreMolly Young • Why do corporations speak the way they do?
And so with every exchange, you have to acknowledge a reality where words like optionality and deliverable could be just as solid as blimp and pretzel. What happens if you ask a Megan or a Steph Korey or an Adam Neumann what they mean? I imagine a box with a series of false bottoms; you just keep falling deeper and deeper into gibberish. The meanin
... See moreMolly Young • Why do corporations speak the way they do?
"Portmanteau words are now a staple of the magazine competition, and amid the waste of failed invention, every so often one meets a need: smog, stagflation, chocoholic. I don't know how we ever did without 'metrosexual', coined by my friend Mark Simpson."
10 whimsical words coined by Lewis Carroll
On the one hand, language is a wonderful tool. It allows us to describe these other worlds in metaphors that help us think and imagine them. But there are many places where our language leaves us in the lurch. Like with vision, we don’t have a word for detecting light but not having a conscious experience of it.
ed yong • What Counts as Seeing
This has turned communicators of all kinds – from fashion influencers to public health specialists – into Kremlinologists who obsessively analyze the behavior of social media algorithms in the hopes of learning how to please them and (more importantly) how to avoid their punishments.
Hence algospeak. Social media users have learned the hard way that... See more
Hence algospeak. Social media users have learned the hard way that... See more