alexi gunner

anyone with an internet connection can claim the role of cultural theorist. The modern digital oracle doesn’t analyze culture—they manufacture their own relevance, treating critique as branding rather than inquiry.

Cultural criticism has become a performative identity. Once the domain of academia and journalism, it’s now a currency for digital clout. The question isn’t just why critique thrives online—it’s why it’s been reduced to soundbites, stripped of depth, and optimized for engagement over insight.

The vibe analysts

New Info-Influencers

Influencing in the age of info-overload

Wake up babe, a new fashion influencer era just dropped. 2025 was the year of the vibe-analyst. With machine powered learning at the tips of our fingers, the democratisation of data has opened new realms of possibility for amateur fashion analysts. The previously elitist... See more

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Mark Chu

Empires Over Skin: How we Fashioned our World (2025)