Holly Brockwell

“They tried to bury us. They didn’t know we were seeds.”

– Mexican proverb

Angles that spread usually check the following boxes:

1. Surprising — presents unexpected new information or theories


2. True — we actually believe it


3. Important — has an impact on our behavior


4. Relevant — related to domains we care about


5. Cool — we think we’ll look impressive for sharing it

Eventually people can be educated, but what you have to do is find a way give them the experience, to put them in the situation. Sometimes this can only happen by making real the thing you are describing, but sometimes by dint of clever artifice you can simulate it.

When people ask me about my life’s ambitions, I often joke that my goal is to become independently wealthy so that I can afford to get some work done

“Computers are useless. They can only give you answers”

TikTok was successful launching in countries where the team building the apps did not even speak the local language or have any understanding of the content that was getting distributed.

SAM ALTMAN: Good ideas — actually, no, great ideas are fragile. Great ideas are easy to kill. An idea in its larval stage — all the best ideas when I first heard them sound bad. And all of us, myself included, are much more affected by what other people think of us and our ideas than we like to admit.

If you are just four people in your own door, an

... See more

Pablo Picasso: “Without great solitude, no serious work is possible.”