Holly Brockwell

Eventually people can be educated, but what you have to do is find a way give them the experience, to put them in the situation. Sometimes this can only happen by making real the thing you are describing, but sometimes by dint of clever artifice you can simulate it.

TikTok was successful launching in countries where the team building the apps did not even speak the local language or have any understanding of the content that was getting distributed.

The desire for a drug can be very strong: Does the strength of the desire make it an authentic love? Does it make it nourishing? The people angry at the critic who says an entertainment is not art are not angry at his elitism. They are angry at being reminded that the choice does not offer happiness or power but a brief distraction from our neglect... See more

Angles that spread usually check the following boxes:

1. Surprising — presents unexpected new information or theories


2. True — we actually believe it


3. Important — has an impact on our behavior


4. Relevant — related to domains we care about


5. Cool — we think we’ll look impressive for sharing it

Normal is forgotten. Only weird survives.

“They tried to bury us. They didn’t know we were seeds.”

– Mexican proverb

the obvious aim of the then newly christened Meta to stake an ownership claim not only over users’ “true identities” but over all the things that populate their sensoria, replacing physical reality with virtual realities for which we would need a cascading array of subscriptions to navigate the ever-proliferating levels of differential access.