Harrison Moore
@harrisonmoore
Harrison Moore
Genetic mutations, though often seen as flaws, are essential for evolution. They introduce genetic diversity, enabling species to adapt to changing environments.
Now that I’ve gotten that off my chest, I do want to dig into the benefits of looking at your subscribers as members. It can become a self regulating community that inadvertently becomes more loyal to the brand.
Jacob Cohen Donnelly • Subscriptions Is Perfectly Fine; But Community Can Give You More
When musicians make electronic music, they add in imperfections to stop it sounding too mechanical to the human ear. They make one beat or instrument play slightly out of sync with the rest. Perfect metronomic melody is not something the brain likes to listen to. We need imperfection in order to relate to music.
Known as the "Pratfall Effect," research shows people who make minor blunders are often perceived as more likeable.
When people die, it's not their perfect records or squeaky-clean reputation we miss. It's the shit they didn't do well. Their mess. Their weird opinions. The stuff they got wrong and were bad at. The more hopelessly bad or gross or embarrassing, the better. “We love people most when they look stupid.”
Architects sometimes design buildings with intentional flaws, such as a “wabi-sabi” approach in Japanese aesthetics. These imperfections make the spaces feel lived-in and welcoming.
For me, the biggest insight, and maybe the largest part of the appeal, is that batchcraft seems like one of the only instances in life where you see a satisfactory reconciliation between individualism and collectivism.
The enjoyment, creation, and reconciliation of making things in sets.