Hamed

Another example that comes to mind is this David Perell’s series of observations about “everything looking the same now”; in this case, company logos all moving to a narrow band of sans serif fonts. There are many possible explanations here, like homogenous design tools, but the Occam’s Razor answer is simply that these brands have global audiences... See more

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Last decade, we got used to identifying influencers, content creators, internet personalities—pick your semantic poison—by their platform of choice: the TikTokker, the YouTuber, the Twitch streamer, and yes, the Substacker. The TikTok ban proves the inherent risks of this strategy. Audiences aren’t fungible. Perhaps this explains the persistent... See more

The fundamental message of marketing must change from "we want your money" to "we share your interests".

For Zoomers, money represents agency. Unlike Millennials, who graduated into the Great Recession and were influenced by their parents’ progressive sentimentalism, Gen Z was not raised by Boomers still misty about the social revolutions of the sixties and seventies. The substitution of purpose for payment, the maneuver most companies employed in the... See more