Gus Guerrero

There is a huge problem when it comes to "changing the system":When you go deep and help people reframe the paradigms, myths and worldviews at the core of a system, it's often too abstract and people ask for real-world examples of alternative worldviews. When you give people examples of alternative ways of doing things, they often ask for more... See more

Research as leisure activity is directed by passions and instincts . It’s fundamentally very personal: What are you interested in now ? It’s fine, and maybe even better, if the topic isn’t explicitly intellectual or academic in nature. And if one topic leads you to another topic that seems totally unrelated, that’s something to get excited... See more

“The chief utility of a general theory... of strategy lies in its ability not to point out lessons, but to isolate things that need thinking about. Theory provides insights and questions, not answers.”

Meanwhile, given that everything we write comes to us via the many lenses of the experiences we’ve accumulated across a life—we speak of trees, for example, according to what we know of trees by actual experience and through what we’ve experienced of trees in books, movies, nursery rhymes, and more—then everything we do is at some level research... See more

The untethered – people without a strong connection to an ecology and community – lack a shared past and see little value in working towards a shared future.

“Becoming a person of place makes long-term investments desirable, because the future becomes more valuable to you. Those who have committed to a place, an ecosystem, a community, feel those as... See more

he can write about anything he wants, but this freedom feels like a prison. “The less free I am, the freer I appear to be,” he tells the reader, in one of the book’s many takedowns of the creative life.