Gus Guerrero

"The stronger [the] identity, the more it imprisons, the more it resists expansion, interpretation, renewal, contradiction."

“Strategy can be considered a simple machine that consists of just four working parts: Ends, Ways, Means, and Assumptions”

For Gray, Ends were the goals, Ways the actions taken, Means were the resources deployed, and Assumptions were the necessary leaps, imagination, and guesses.

When research is your leisure activity, you’ll end up making connections between your existing interests and new ideas or topics. Everything gets pulled into the orbit of your intellectual curiosity. You can go deeper and deeper into a narrow topic, one that seems fascinatingly trivial and end up learning about the big topics: gender, culture,... See more

Meanwhile, given that everything we write comes to us via the many lenses of the experiences we’ve accumulated across a life—we speak of trees, for example, according to what we know of trees by actual experience and through what we’ve experienced of trees in books, movies, nursery rhymes, and more—then everything we do is at some level research... See more

“The chief utility of a general theory... of strategy lies in its ability not to point out lessons, but to isolate things that need thinking about. Theory provides insights and questions, not answers.”