Guía Carmona

We are reaching towards something that knits us back into the fabric of life, but on a simpler level, we’re seeking joy and fun outside of the noisy commercialism of the shopping mall or nightclub.

Technology treats the process of consuming and the process of creating as distinctly different, when the reality is that for our brains, the process of absorbing a book is not all too different from the process of producing one. We are always seeking new connections, combining and recombining old ideas to produce new ones. So why is it that we... See more

It used to feel really chaotic to me. I used to be like, how do we make sense of all this stuff? There's so much stuff. There's so many different moods, tones, attitudes, no cohesive narrative. But then once you get enough distance and look in the rearview you realize: that's a body of work.

In the 2020s, consumers will embrace algorithmic forms of consumption that leverage personal data to automatically deliver exactly what they want: that means much reduced need to scroll, choose, or click. Millions are already happy to let Spotify take charge of their music experience. Now, expect that mindset to spread to products and services,... See more

We have the agency to demand better, and by doing so can begin to form a real sense of taste. Not just in a performative “I’m better than others” sense, but because crafting it can bring you personal fulfillment not defined by others, or marketing teams, or trends. By consuming more consciously and with intention , by prioritizing quality over... See more

That perceived performance matters more than actual performance (perception is reality when it comes to UX!), and can be achieved as much by designers than engineers.