Lisa Grimm

Since social media platforms provide easily accessible performance data, creators and brands are incentivized to only post algorithm-tested images. Knowing what “works” means fewer people are interested in taking visual risks, resulting in long-term visual homogenisation.

GenZ’s not into Traditional Recipes

What is tradition to a generation that has been born with access to everything all at once? GenZ is known to have the lowest of brand loyalty when compared against older generations, so it’s no surprise to see them reject what feels conventional, and treat ingredients in the same way they’ve broken the fashion... See more

Plus, a letter can be friendly-ish, but also distant; it can command and liberate, or inspire and comfort, sometimes at once. Letters avoid the personality-less alternatives—of pure, anonymous instruction and pure, anodyne aspiration—toward which cookbooks might track, the way newsletters can provide relief from the worst tendencies of YouTube... See more

When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.

hanks to the internet, Thompson observed, Aggregators created value not by controlling scarce physical resources, but by aggregating user demand and attention, which then attracts suppliers to the platform.

Secrecy is sexy. I like my secret life that nobody else gets access to. There’s no judgment, no performance, no worrying about what to wear, or if the table is messy. Feeling relaxed, safe, healthy, and hot is a very inspiring headspace.

Your audience knows better than anyone else what you should be posting.

As a country, it seems that we’ve conflated the debate about how to redistribute prosperity with a debate about whether we should have prosperity at all. We can afford to have the redistribution debate only because we have the prosperity, and we have prosperity because of our combination of talent, resources, technology, and a rule of law that... See more