Lisa Grimm

But what was good for average users was not necessarily good for creators. As social apps shifted to algorithmic feeds, that platforms gained even more control over the relationship between the creator and their audience. Creators responded to this shift by attempting to push their audiences to platforms that allowed for unfiltered connection with ... See more

Today, instant gratification, profit and appearances are more desirable than substance, depth or intrinsic worth.

For we food writers who preach that there’s a food angle to every story, science proves that food truly touches everything ...

What started as a trickle of evidence has become a deluge of research over the past couple of decades showing that emotions and food are inextricably entwined. Knowing the science empowers us to appreciate and use food's massive effect on how we feel emotionally.

Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.

A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more

Charging directly > Ads

While platforms that depend on ads must harvest attention any way they can, platforms that depend on people’s willingness to pay have to generate trust and value.

Directly charging creates high expectations from our customers and in aspiring to meet those expectations, we are held accountable to deliver a product that ... See more

Community is internet-native media. Yet the vast majority of creators and publications are still built around the value of content . It’s no wonder why today’s digital media businesses are deeply broken.

Plus, a letter can be friendly-ish, but also distant; it can command and liberate, or inspire and comfort, sometimes at once. Letters avoid the personality-less alternatives—of pure, anonymous instruction and pure, anodyne aspiration—toward which cookbooks might track, the way newsletters can provide relief from the worst tendencies of YouTube vide... See more