Myriam AMARI (Goatyourtea)

Many studies use animals in very controlled environment and experimental designs, to reduce variability. But, no matter how much we try to make conditions identical, individuals will always differ.

By making the conditions drastic and deprived, we might actually increase the inter-inidividaul variability by creating a situation where some

... See more

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.

... See more