Glen Cassidy
@glencassidy
Creative. Strategist. Always building.
Glen Cassidy
glencassidy.com
“The hardest thing to teach a student—and the hardest thing to believe consistently—is that there is nothing ‘out there’ to go and get. There is no part, no career, no opportunity for which you should be searching and scrounging and coveting. All of the preparation is within, and you keep yourself mentally and physically fit; you remain generous
... See moreA few spring to mind
GitHub - Culture of “ship it.” More about collaboration and iteration, not grand vision.
Stripe - “We obsess over the developer experience.” More about elegance, documentation, and trustworthiness - the craft of commerce.
Figma - Culture-first, but grounded in product craft and collaboration effectively how we build as brand... See more
GitHub - Culture of “ship it.” More about collaboration and iteration, not grand vision.
Stripe - “We obsess over the developer experience.” More about elegance, documentation, and trustworthiness - the craft of commerce.
Figma - Culture-first, but grounded in product craft and collaboration effectively how we build as brand... See more
Performance is a great strategy for take-off. And a terrible strategy for maintaining altitude.
If you market like a smaller brand, you will become a smaller brand
“Great things start in little rooms. We started in a little room.” — @andre3000 and @bigboi accept @outkast’s Induction into the Rock & Roll of Fame.
📺 The 2025 Rock & Roll of Fame Induction Ceremony is now streaming on @DisneyPlus.
#RockHall2025
instagram.comGreat things start in little rooms.
So yes, the 60:40-ish split matters. But the real lesson is structural. If you reward efficiency over growth, fear over patience, and clicks over memory, you don’t just underperform - you hollow the brand out from within.'
The creator economy isn’t about influence. It’s about infrastructure.
If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.
The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more
If someone calls them influencers, run a mile. It’s a proper giveaway they don’t understand the economics of attention of the world they're trying to harness.
The creator world isn’t a media channel. It’s a parallel media infrastructure with its own broadcasters, publishers, and... See more