Serendipity• 11
Glen Cassidy
When two people work on a shared project – a joke, a product, an essay, a story – and are able to understand and build on each other, that’s the peak
On the other side of the platform, store owners are forced to lay off employees to afford the 30% fee charged by the very food delivery apps that poac
n 1754, Horace Walpole coined the word “serendipity” in a letter to a friend, borrowing it from a Persian fairy tale about three princes who made disc
The beauty of the rabbit hole, and the warren you create by falling down it, is how it activates your curiosity to generate new, reflective pockets of
Marketing science• 10
Glen Cassidy
You’ve cut through the noise to show why creators work so well: they’re not just content machines, they’re memory-building systems. It’s not about “in
spent two hours this week discussing the intracacies of a brand’s ‘funnel’. And it was two hours utterly wasted. Marketers love frameworks almost a
Cognitive psychology explains this even more accurately. The brain does not record events in order; it creates a web of connections that are triggered
