Glen Cassidy
A “rational” approach
- Show me someone who thinks Advertising will die because of AI and I'll show you someone who doesn't understand how Advertising and Brands work
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Tom Goodwin, linkedin.
- These are universal principles that apply to companies of all sizes! Their examples tends toward large stable brands only because they have the data is more readily accessible.The HBG books and their Rules all derive from Andrew Ehrenberg's NBD-Dirichlet model of consumer buying behavior.That model has decades of supporting research (much of it to ... See more
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- My claim is that luxury goods are gradually becoming a noisier signal of one's position in society. This isn't to say that they don't still confer status — they clearly do. People still buy material items to signal their status. But because they've become a noisier signal over time, people are starting to signal their status with their beliefs and ... See more
from The Profile Interview: Author Rob Henderson on Why We Hold ‘Luxury Beliefs’ and Develop ‘Status Anxiety’
Edmond Lau on LinkedIn: The New Luxury Pyramid: In the time of the 'Oat Milk Elite', status…
by Edmond Lau
- Room for the
quiet, odd &
poetic webfrom Naive Yearly
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from RAT_TRAPS v 161