Gaia Soykok

people are not very good at dealing with grey areas. for something to be argumentative, the idea should be expressed in extreme opposites. the middle is not to be talked about. so the logic is the same too, in logic, this is called the excluded middle.

L - leverage tasks you get 10xN - Tasks you get 1 to 1O - Overheard tasks - you get not much

the effects on externally mediated rewards in intrinsic motivation - Edward desci - when money is used intrinsic motivation decreased, while verbal positive rewards increased the motivation.

how customers buy:1- somebody VP of sales get a CRM it sucks. 2- John is tasked to do it. 3- then he googles 90K companies 4- they figure out to make a shortlist, and have a justification. 5- you have to help the customer with step 4, if they can not they will go back to the status quo, the thing that sucks stays. that excel sheet stays.

Some polymaths are best known as intellectual brokers, Hartlib known as the intelligencer was a scholar of Bacon and Comenius and his work was to collect and diffuse the ideas and spread them in newsletters.

the context of capital markets for R&D, information asymmetry between entrepreneurs and investors creates market failures (e.g. credit rationing) that call for efficient contractual arrangements to mitigate its negative effects.

when people are asked to guess what matters to their coworkers—or, in the case of managers, to their subordinates—they assume money heads the list. But put the question directly—“What do you care about?”—and pay typically ranks only fifth or sixth.

Messaging versus positioning: they are distinct, and positioning is the fundamental input to the messaging.