Gaia Soykok

Usually when the meta is common knowledge amongst all participants, the meta is already shifting to something else.

Robert W. Baird and Co., Inc., wrote in their 1985 book, Intrinsic Motivation and Self-Determination in Human Behavior, “the research has consistently shown that any contingent payment system tends to undermine intrinsic motivation.”

people are not very good at dealing with grey areas. for something to be argumentative, the idea should be expressed in extreme opposites. the middle is not to be talked about. so the logic is the same too, in logic, this is called the excluded middle.

Example of positioning: Helpscout great product, in a terrible market among zendesk. The value they had delivering human amazing services. They have to go to the people who really care about customer service and loyalty rather than companies' low-cost call centres, who see customers as a number.

In B2B you segment the market on anything i.e folks have a creative system and use this particular packaging on regular use. there is no person, we are talking about a company.

Julie did not want to write a book at first until a publisher reached out. - she did not see a unique POV- she did not see herself as a writer's career

"Positioning seems to be important folks, if wrong everything sucks, if get it right we make a bunch of money "

as a guest,  be a host 

Distinction was drawn among polymaths : passive serial and clustered. Huxley, Borges andWells areclaassifued as passive polymaths,