Gaia Soykok

"Once one agent learns how to become more competitive by sacrificing a common value, all its competitors must also sacrifice that value or be outcompeted and replaced by the less scrupulous. Therefore, the system is likely to end up with everyone once again equally competitive, but the sacrificed value is gone forever. "

L - leverage tasks you get 10xN - Tasks you get 1 to 1O - Overheard tasks - you get not much

New disciplines need serial polymaths, and in the age of specialisation, this was a job that was left polymaths to coin new disciplines.

strategisst needs ways to help them see things anew, to move beyond rationalist, analytical, and convergent thinking through embodied metaphors and and playful crafting

Hiring should take at least 1 hour a day on the founders' diary.

Product should be remarkable, people can not stop talking about it.

the context of capital markets for R&D, information asymmetry between entrepreneurs and investors creates market failures (e.g. credit rationing) that call for efficient contractual arrangements to mitigate its negative effects.

"I have done 200 positionings, perhaps the most anyone has done in the world" :D You also embark on markets you do not know.