Gaia Soykok

Behaviorist theory, derived from work with laboratory animals, is indirectly responsible for such programs as piece-work pay for factory workers, stock options for top executives, special privileges accorded to Employees of the Month, and commissions for salespeople

advise to founders 1- planning early stage - weekly plan , quarter plan then annual 2- simple tools - no complexity 3- Company and product strategy are the same in the early stage. only once you are big there are many products and strategies.

People will typically be more enthusiastic where they feel a sense of belonging and see themselves as part of a community than they will in a workplace in which each person is left to his own devices

You can be a rambler speaker, but a clear writer!

There are multiple paths to greatness.square design, google engineering, FB growth, and Doordash are operationally focused.

Pitfalls in product processes- If the founder becomes the tactical, shipping feature after feature without understanding. empower the engineering. decision making and transparency is needed. Feature factory culture - it does not change customer behaviour.

The free rider effect appears when the winner firm of an R&D race is not capable of appropriating the full revenue of its innovation

Not getting an expected reward is a punishment

This essay was written 14 years ago, but the concepts presented are just as relevant today as they were then and are particularly important as we try to figure out what to do with all the very intractable conflicts that are facing us