Gaia Soykok

Sawyer Effect as “practices that can either turn play into work or work into play,” after Tom Sawyer, who tricked his friends into painting a fence for him by convincing them it was fun

Recent studies emphasize the strategic relevance of identity.8 The concepts of identity and strategyare interlinked in a pragmatic, theoretical and methodological sense. In a pragmatic sense, bothorganizations and their actors ideally need to have a sense of identity when deciding what the goalsand direction of their organization should be, and... See more

Segmentation versus personas: Confusion comes from B2b versus B2C. Consumer it is similar: segments are people so that is like a persona.

w information asymmetries regarding realisation costs at each step influence the choice of the fittest organisational mode.

self determination theory - DEci and and Ryan people have three innate psychological needs : autonomy relatedness and competence, When they have that they feel motivated happy and productive,

The philosophy behind this practice is to break the old pattern of mind and its reactions to different sensations. Probably, by breaking the existing pattern of mind and matter relationship, in terms of reactions to sensations and feelings that create aversion to bed feelings and pain on one hand and craving to good feelings and pleasure on the... See more

Messaging versus positioning: they are distinct, and positioning is the fundamental input to the messaging.

We are solution providers - focus on the problem rather then the solution if you are giving feedback . state the reason

It is ok if your grandmother does not understand it. Does your buyer understand? Unless you are building for grandma, useless.