Gaia Soykok

Building 20 in MIT, was ugly, and disorderly but its residents loved it. a building with a special spirit, a spirit that inspires creativity and the development of ideas

"I have done 200 positionings, perhaps the most anyone has done in the world" :D You also embark on markets you do not know.

I could not be a top 10% engineer so I choose the product :D. Also, I enjoyed customer meetings more and their needs.

polymaths are often known as generalists, the knowledge of many disciplines is their speciality.

As Jone L. Pearce, associate professor at the Graduate School of Management, University of California at Irvine, wrote in “Why Merit Pay Doesn’t Work: Implications from Organization Theory,” pay for performance actually “impedes the ability of managers to manage.”

As conflict emerges, we stop and take notice that something is not right. The relationship in which the difficulty is arising becomes complicated, not easy and fluid as it once was. We no longer take things at face value, but rather spend greater time and energy to interpret what things mean. As our communication becomes more difficult, we find it... See more

In premortems, all the engineering team needs to be there. and they go through tigers, paper tigers and elephants. https://twitter.com/shreyas/status/1221261212979085312

Segmentation versus personas: Confusion comes from B2b versus B2C. Consumer it is similar: segments are people so that is like a persona.