Gaia Soykok

Passive Polymaths Borges, Huxley, Borges, Sontag, all mention reading encyclopedias as a child.

in most fields Leonardo was an autodidact, describing himself as "a man without learning", although saying his learning is from doing rather than texts.

Messaging versus positioning: they are distinct, and positioning is the fundamental input to the messaging.

self determination theory - DEci and and Ryan people have three innate psychological needs : autonomy relatedness and competence, When they have that they feel motivated happy and productive,

Setting the culture you want, I learned you live the values rather than talking about them.

strategisst needs ways to help them see things anew, to move beyond rationalist, analytical, and convergent thinking through embodied metaphors and and playful crafting

IDEA 5 - in a high leverage role Do not work for positive ROI, minimise opportunity cost! ROI mindset is an opportunity cost.