Gaia Soykok

Steps of positioning: - scope competitive alternatives: status quo and shortlist - chart out differentiating capabilities- translate them into values: so what - theme/bucket the values 2 or 3 - chart the characteristics target account- what market category or context I am in

The territorialisation: Starting from medical, universities divide their staudies into subgroups in the 19th century. In English speciality is coined as a word. territorialisation and tribes start referring to the work as "my field", or for historians "my period"

She then found the angle of a new manager going through and figuring it out. And also decided the process will make her a better manager.

When to hire a product manager? Someone has to play the role of product manager. Can be the founder. If not adequate and solid, engineering is too expensive to waste and without a solid product presence, you waste money.

when there was a conflict or friction and that he was lucky to be working with the most courageous and clever people who never shy away. They are transparent and voice the areas when things are not working. That way they remained alive and successful and grew better.

Spot or annual bonuses

Pitfalls in product processes- If the founder becomes the tactical, shipping feature after feature without understanding. empower the engineering. decision making and transparency is needed. Feature factory culture - it does not change customer behaviour.

It is dynamic - the markets change and you need to check in on it in time.