Gaia Soykok

Herzberg wrote 25 years ago (“One More Time: How Do You Motivate Employees?” January–February 1968), a “KITA”—which, he coyly explains, stands for “kick in the pants”—may produce movement but never motivation.

People will typically be more enthusiastic where they feel a sense of belonging and see themselves as part of a community than they will in a workplace in which each person is left to his own devices

Focus on L tasks and when you are feeling productive, let your inner perfectionist shine. Spending less N and O. Expense filing task is an O :D.

IDEA 4- There are three levels of product, if you are not aligned you make mistakes, you can not communicate, and you do not understand, even between two smart good intentional people. Level 1: Impact level: i.e Product review - you represent the CEOLevel 2: Execution level: Level 3: Optics Level: Creating awareness for the impact and the exec... See more

Gokul is against VP and Director titles because there is where the conflict comes from and giving titles too early in a startup. Just call them by the function so people know what they are doing. Lead and Head of are more adequate.

Employees’ work life can satisfy external criteria for self-worth and can be an important forum for self-expression.

Sometimes the factor causing inertia is just as simple as the resources available to a DAO

In B2B you segment the market on anything i.e folks have a creative system and use this particular packaging on regular use. there is no person, we are talking about a company.