Gaia Soykok

It is hard to get - people always do not understand or they say they get it and it is totally wrong.. like you are salesforce! no. Or worse - yeah I understand but why would we pay for that! sign of weak positioning.

It is a great tool for warm data on what is value as well as rewarding (ref Nora Bateson)

I could not be a top 10% engineer so I choose the product :D. Also, I enjoyed customer meetings more and their needs.

We are solution providers - focus on the problem rather then the solution if you are giving feedback . state the reason

Personas are people, sales reps who are the end-user, Eric the IT person, and Janet the sales rep, John the champion in the account (the most important).

Kircher tried to do much , complaining in one occasion he was too busy that he did not know which way to turn. Christopher Wren even if he finished St pausl is another person with many projects unfinished. 17th-century individuals where it starts of accomplished individuals having too many things to finish.

Outside of psychology departments, few people distinguish between intrinsic and extrinsic motivation.

Lotek orients us towards different mythology of technology , one that evolved humanism with radical indigenism

L - leverage tasks you get 10xN - Tasks you get 1 to 1O - Overheard tasks - you get not much