Gaia Soykok

Specialisation becomes a problem, by serving the unity of knowledge. The polymaths survive in the 19th century by working on the unity of science.

The below highlights are the content of B2b positioning.

Great positioning will feel obvious. "Of course, that is what it is. What else could it be? " feeling.

polymaths are often known as generalists, the knowledge of many disciplines is their speciality.

Personas are people, sales reps who are the end-user, Eric the IT person, and Janet the sales rep, John the champion in the account (the most important).

Distinction was drawn among polymaths : passive serial and clustered. Huxley, Borges andWells areclaassifued as passive polymaths,

Messaging versus positioning: they are distinct, and positioning is the fundamental input to the messaging.

Julie was good at discussions in a small setting and withholding in a larger setting. She had to work on it and so she started something scary writing publicly on the internet. It helped with public sharing phobia as well as clarity in thinking and structuring.

if you are saying all types of people are loving our product, you are not seeing the pattern yet. once you see the pattern then you are ready.