Gaia Soykok

Workers have varying self-worth and needs for extrinsic and intrinsic rewards.

Example of positioning: Helpscout great product, in a terrible market among zendesk. The value they had delivering human amazing services. They have to go to the people who really care about customer service and loyalty rather than companies' low-cost call centres, who see customers as a number.

Mozilla and Firefox do the radical participation.

Jack asked one question once. "How does it make our users love twitter more ?"

Julie was good at discussions in a small setting and withholding in a larger setting. She had to work on it and so she started something scary writing publicly on the internet. It helped with public sharing phobia as well as clarity in thinking and structuring.

Collective rewardsCollective rewards are like bonuses that are allocated to contributors based on how other contributors value their contribution

To study self and to explore personal accounts methodologies among other emerging new designs of qualitative paradigm within social science, the characteristics of autoethnography seem to be one of the best methodologies/methods of inquiries to conduct this research. Autoethnography is a product of three spaces – auto means self, ethno means socio... See more

Personas are people, sales reps who are the end-user, Eric the IT person, and Janet the sales rep, John the champion in the account (the most important).

Incentives, a version of what psychologists call extrinsic motivators, do not alter the attitudes that underlie our behaviors. They do not create an enduring commitment to any value or action. Rather, incentives merely—and temporarily—change what we do.