Gaia Soykok

Segmentation versus personas: Confusion comes from B2b versus B2C. Consumer it is similar: segments are people so that is like a persona.

As conflict emerges, we stop and take notice that something is not right. The relationship in which the difficulty is arising becomes complicated, not easy and fluid as it once was. We no longer take things at face value, but rather spend greater time and energy to interpret what things mean. As our communication becomes more difficult, we find it... See more

advise to founders 1- planning early stage - weekly plan , quarter plan then annual 2- simple tools - no complexity 3- Company and product strategy are the same in the early stage. only once you are big there are many products and strategies.

It is hard to get - people always do not understand or they say they get it and it is totally wrong.. like you are salesforce! no. Or worse - yeah I understand but why would we pay for that! sign of weak positioning.

Fighting impostor syndrome: Julie had it for 8 years- start in small place- embrace the fact that you are in a place where you do not know what to do - Embrace curiosity - Everyone feels it - Repetition and seeing patterns give confidence- Build your toolkit - Share and collaborate with other people.

Collaboration, regeneration, and genuine expression, these are not exclusive and extractive.

status quo: 30% of deals are lost due to indecision. excel sheets, interns, pen and paper you have to position towards those too. win against alternatives.

Gokul took on google adsense picking up with engineers as a part-time PM voluntarily - finding the opportunity.

Usually when the meta is common knowledge amongst all participants, the meta is already shifting to something else.