Gaia Soykok

Steps of positioning: - scope competitive alternatives: status quo and shortlist - chart out differentiating capabilities- translate them into values: so what - theme/bucket the values 2 or 3 - chart the characteristics target account- what market category or context I am in

The building was praised for throwing people at random. Because people were getting lost all the time and wandering into places they did not want to go. the building was a low rise and sprawling, which meant that conversations in corridors where a genuine conversation could develop rather than the eternal home of the glib, the elevator. More import... See more

no one lens is capable of bringing everything into focus. Rather, I need multiple lenses to see different aspects of a complex reality, and cannot rely exclusively on one lens to see the multiple layers of complexity.

Anther High leverage tasks are PM getting strategy right. We procrastinate on L tasks because we know that they are leverage tasks. We are shy to start because they do not know whether they can get it right.

Collective rewardsCollective rewards are like bonuses that are allocated to contributors based on how other contributors value their contribution

Workers have varying self-worth and needs for extrinsic and intrinsic rewards.

as a guest,  be a host 

Building 20 in MIT, was ugly, and disorderly but its residents loved it. a building with a special spirit, a spirit that inspires creativity and the development of ideas

To study self and to explore personal accounts methodologies among other emerging new designs of qualitative paradigm within social science, the characteristics of autoethnography seem to be one of the best methodologies/methods of inquiries to conduct this research. Autoethnography is a product of three spaces – auto means self, ethno means socio ... See more