Gaia Soykok

Messaging versus positioning: they are distinct, and positioning is the fundamental input to the messaging.

The aim is to make the product joyful and enjoyable to use.

you can design think the best collaborator experience for a group of people at a point in time, and there will still be people who will be left behind. Whenever one more person joins everything changes, and your design might not be relevant anymore.

making is thinking

Behaviorist theory, derived from work with laboratory animals, is indirectly responsible for such programs as piece-work pay for factory workers, stock options for top executives, special privileges accorded to Employees of the Month, and commissions for salespeople

As Jone L. Pearce, associate professor at the Graduate School of Management, University of California at Irvine, wrote in “Why Merit Pay Doesn’t Work: Implications from Organization Theory,” pay for performance actually “impedes the ability of managers to manage.”

"– C. S. Lewis’ question in Hierarchy Of Philosophers – what does it? Earth could be fair, and all men glad and wise. Instead we have prisons, smokestacks, asylums. What sphinx of cement and aluminium breaks opens their skulls and eats up their imagination?And Ginsberg answers: Moloch does it."

Monkey test@ Harlow - Monkeys are solving puzzles and they engage well. When there are external motivation they make more errors .