Gaia Soykok

Personas are people, sales reps who are the end-user, Eric the IT person, and Janet the sales rep, John the champion in the account (the most important).

The territorialisation: Starting from medical, universities divide their staudies into subgroups in the 19th century. In English speciality is coined as a word. territorialisation and tribes start referring to the work as "my field", or for historians "my period"

Some metagames are fleeting and unsustainable.

Rewards systems are algorithmic and heuristic. Algorithms are objective while heuristic is not.

Anyone reading the literature on this subject published 20 years ago would find that the articles look almost identical to those published today.” That assessment, which could have been written this morning, was actually offered in 1975. In nearly forty years, the thinking hasn’t changed.

“What rewards and punishments do is induce compliance, and they do very well. If your objective is to get people to obey an order, to show up on time and do what they’re told, then bribing or threatening them may be sensible strategies. But if your objective is to get long-term quality in the workplace, to help students become careful thinkers and... See more

Investing for Gokul is supporting the people rather than companies. Founder centric investing like YC. he sus out the ones who are in for the money, rather than solving a problem.

self determination theory - DEci and and Ryan people have three innate psychological needs : autonomy relatedness and competence, When they have that they feel motivated happy and productive,