Gaia Soykok
@gaia
Emerging technologies and venture creation - Helping to create your Next with your ecosystem like mycelium mostly #web3 #defi #daos since 2018
Gaia Soykok
toap.gg
The below highlights are the content of B2b positioning.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
'the poorer the information is, the greater the number and scope of entrepreneurial opportunities’
springeropen • From market failures to market opportunities: managing innovation under asymmetric information - Journal of Innovation and Entrepreneurship
I wish there was a KPI for this but weird positioning affects you in all the areas. Like all the metrics might be bad. Your sales might be great but still, all metrics might suck.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
In B2B you segment the market on anything i.e folks have a creative system and use this particular packaging on regular use. there is no person, we are talking about a company.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
Fighting impostor syndrome: Julie had it for 8 years- start in small place- embrace the fact that you are in a place where you do not know what to do - Embrace curiosity - Everyone feels it - Repetition and seeing patterns give confidence- Build your toolkit - Share and collaborate with other people.
Lenny Rachitsky • Julie Zhuo on accelerating your career, impostor syndrome, writing, building product sense, using intuition vs. data, hiring designers, and moving into management
Robert W. Baird and Co., Inc., wrote in their 1985 book, Intrinsic Motivation and Self-Determination in Human Behavior, “the research has consistently shown that any contingent payment system tends to undermine intrinsic motivation.”
Alfie Kohn • Why Incentive Plans Cannot Work
The founder is authentic to themselves. the company is almost in their image, and they have not tried to change it.
Apple • Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started...
when people are asked to guess what matters to their coworkers—or, in the case of managers, to their subordinates—they assume money heads the list. But put the question directly—“What do you care about?”—and pay typically ranks only fifth or sixth.