Gaia Soykok

in most fields Leonardo was an autodidact, describing himself as "a man without learning", although saying his learning is from doing rather than texts.

The importance of building several services under a single account - the idea of bundling is powerful. Yahoo and Google do that.

Optics Level is tricky. if the culture signals if you do the optics well you are incentivised and not the rest, out of balance.

The founder is authentic to themselves. the company is almost in their image, and they have not tried to change it.

Clustered polymath have certain pockets of knowledge and some examples are Patrick Geddes, Otto Neurath, Donald T Campbell,

Behaviorist theory, derived from work with laboratory animals, is indirectly responsible for such programs as piece-work pay for factory workers, stock options for top executives, special privileges accorded to Employees of the Month, and commissions for salespeople

status quo: 30% of deals are lost due to indecision. excel sheets, interns, pen and paper you have to position towards those too. win against alternatives.

DECI - replicates a test on humans - solving puzzles . the group that external motivations for solving puzzles spend less time on solving puzzles,