Gaia Soykok

the context of capital markets for R&D, information asymmetry between entrepreneurs and investors creates market failures (e.g. credit rationing) that call for efficient contractual arrangements to mitigate its negative effects.

This essay was written 14 years ago, but the concepts presented are just as relevant today as they were then and are particularly important as we try to figure out what to do with all the very intractable conflicts that are facing us

the starting point - the baseline rewards should be enough and fair - the salary , wages, benefits. Without a healthy baseline, motivation of any sort is difficult and often impossible. (FAIR keyword is important here)

The lack a native web3 identity makes today’s DeFi ecosystem unable to supportactivities ubiquitous in the real economy, such as undercollateralized lending or simple contracts, like anapartment lease

As Thane S. Pittman, professor and chair of the psychology department at Gettysburg College, and his colleagues point out, when we are motivated by incentives, “features such as predictability and simplicity are desirable, since the primary focus associated with this orientation is to get through the task expediently in order to reach the desired... See more

Positioning: How your product is the best in the world delivering some value that well-defined companies care a lot about. How are you different? what value you can deliver that no one in the market can. And what market you are in?

Monkey test@ Harlow - Monkeys are solving puzzles and they engage well. When there are external motivation they make more errors .

Qutnatifed praises then become financial and reputation value for the individual.