Gaia Soykok

how customers buy:1- somebody VP of sales get a CRM it sucks. 2- John is tasked to do it. 3- then he googles 90K companies 4- they figure out to make a shortlist, and have a justification. 5- you have to help the customer with step 4, if they can not they will go back to the status quo, the thing that sucks stays. that excel sheet stays.

information overload, with the printing there was an anxiety that there is too much to know. Leibniz wrote a horrible heap of books that is constantly increasing, Adrien Baillet feared the return of the barbarism as a a result of th ebooks increasing in multitudes, This lead to fragments of knowledge and the anxiety as well as praise and derogatory... See more

"Positioning seems to be important folks, if wrong everything sucks, if get it right we make a bunch of money "

The philosophy behind this practice is to break the old pattern of mind and its reactions to different sensations. Probably, by breaking the existing pattern of mind and matter relationship, in terms of reactions to sensations and feelings that create aversion to bed feelings and pain on one hand and craving to good feelings and pleasure on the... See more

the starting point - the baseline rewards should be enough and fair - the salary , wages, benefits. Without a healthy baseline, motivation of any sort is difficult and often impossible. (FAIR keyword is important here)

you can design think the best collaborator experience for a group of people at a point in time, and there will still be people who will be left behind. Whenever one more person joins everything changes, and your design might not be relevant anymore.

As Thane S. Pittman, professor and chair of the psychology department at Gettysburg College, and his colleagues point out, when we are motivated by incentives, “features such as predictability and simplicity are desirable, since the primary focus associated with this orientation is to get through the task expediently in order to reach the desired... See more