Gaia Soykok

if you are saying all types of people are loving our product, you are not seeing the pattern yet. once you see the pattern then you are ready.

The problem comes when we ask a different question, not about how well the group did, but how well the members of the group thought they have done. the answers are remarkable. members of the diverse teams did not feel very sure that they'd got the right answer and they felt socially uncomfortable. The teams made up of four friends had a more... See more

Investing for Gokul is supporting the people rather than companies. Founder centric investing like YC. he sus out the ones who are in for the money, rather than solving a problem.

As Thane S. Pittman, professor and chair of the psychology department at Gettysburg College, and his colleagues point out, when we are motivated by incentives, “features such as predictability and simplicity are desirable, since the primary focus associated with this orientation is to get through the task expediently in order to reach the desired... See more

The below highlights are the content of B2b positioning.

It is hard to get - people always do not understand or they say they get it and it is totally wrong.. like you are salesforce! no. Or worse - yeah I understand but why would we pay for that! sign of weak positioning.

Positioning: How your product is the best in the world delivering some value that well-defined companies care a lot about. How are you different? what value you can deliver that no one in the market can. And what market you are in?

Most employees want to take ownership in their contributions to the company, rather than “rent” themselves to the organization.

consider that information asymmetry, far from being a source of market failures, is a condition for market opportunities to emerge. In this view, opportunities exist only because individuals do not possess substitutable information sets (either complete or incomplete) regarding market forces and technology.