Gaia Soykok

Employees’ self-worth is based on both internal criteria (e.g., personal identity and self-confidence) and external criteria (e.g., college degrees, job titles and financial net worth).

the context of capital markets for R&D, information asymmetry between entrepreneurs and investors creates market failures (e.g. credit rationing) that call for efficient contractual arrangements to mitigate its negative effects.

Incentives, a version of what psychologists call extrinsic motivators, do not alter the attitudes that underlie our behaviors. They do not create an enduring commitment to any value or action. Rather, incentives merely—and temporarily—change what we do.

Coinbase is a recommendation company Gokul recommends for working in. ( This has not aged well :D)

Vipassana meditation is not a religious practice,

greatest incentive for employee performance is affording one another the simple pleasures in life: warmth, care, thoughtfulness, appreciation and kindness.

Example of positioning: Helpscout great product, in a terrible market among zendesk. The value they had delivering human amazing services. They have to go to the people who really care about customer service and loyalty rather than companies' low-cost call centres, who see customers as a number.