Gaia Soykok

In B2B you segment the market on anything i.e folks have a creative system and use this particular packaging on regular use. there is no person, we are talking about a company.

information overload, with the printing there was an anxiety that there is too much to know. Leibniz wrote a horrible heap of books that is constantly increasing, Adrien Baillet feared the return of the barbarism as a a result of th ebooks increasing in multitudes, This lead to fragments of knowledge and the anxiety as well as praise and derogatory... See more

The zen of compensation: for the type I people, compensate them fairly and more than average and take the money of the table.

people are not very good at dealing with grey areas. for something to be argumentative, the idea should be expressed in extreme opposites. the middle is not to be talked about. so the logic is the same too, in logic, this is called the excluded middle.

The building was praised for throwing people at random. Because people were getting lost all the time and wandering into places they did not want to go. the building was a low rise and sprawling, which meant that conversations in corridors where a genuine conversation could develop rather than the eternal home of the glib, the elevator. More... See more

Google strategy is that anything less than 100M they do not pursue because their scale is a billion scales. Google because of that missed out on opportunities.

IDEA 4- There are three levels of product, if you are not aligned you make mistakes, you can not communicate, and you do not understand, even between two smart good intentional people. Level 1: Impact level: i.e Product review - you represent the CEOLevel 2: Execution level: Level 3: Optics Level: Creating awareness for the impact and the execution... See more