Anthony Fiedler

Substack earnings for writers

Text from article, focused on Deal Flow

When it comes to sourcing your next deal, everyone knows the usual strategies:

Cold email/mailers

Cold calls

ZoomInfo lists

Marketplaces like BizBuySell

Networking with CPAs, attorneys, and brokers

… and so many more.

But here’s a strategy I rarely see mentioned – digital marketing with targeted ads

Over the last few months, I’ve been using LinkedIn ads to source off-market deals quickly, and it’s been a game-changer. No Sales Navigator account required to run ads.

Here’s how it works:

- Set up your ads campaign

- Target companies in any industry

- Target by revenue (i.e. $1M, $5M, $10M+ in revenue)

- Show ads only to CEOs or business owners.

- Sellers interested in selling, fill out a form, opt into the funnel, and one of our virtual assistants follows up to set up the introductory call, then automatically added to a nurturing sequence to stay top of mind.

The results for me so far:

- I’ve started building a strong deal pipeline (over 100+ sellers in that pipeline)

- Have gotten deals under LOIs for my partners and I after launching these campaigns.

- Qualified sellers come to me within 48hrs, ready to discuss selling their business (this timeframe varies depends on the search)

One of my pipeline examples:

By the way, this is not free!

The cost? I spend about $1,500-$2,500/month on ads. I can easily turn it on or off as needed. So I have full control over this.

If traditional methods are taking too long or you're struggling to find the right companies, this system could accelerate your deal flow.

If you want to learn more, I’d be happy to help or even set it up for you.

Success love speed! Let’s fast-track the search process and start getting results.

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Lots of good hints, though.