Lauren Fennema
@fenny
Lauren Fennema
creativity thrives in the unindexed places
JA Westenberg • I Deleted My Second Brain
From Joan Westeberg, love this whole post and conversation. Thanks to Sublime, no less :)
If you send me a piece and ask for feedback, the feedback I give you is stuff that I believe to be true. If you push back on it, I’m going to push right back on you because I have read this piece and I have formulated an opinion on it based on my values, beliefs, and experiences. You can trust that it’s coming from me.
If you have an editor or a... See more
If you have an editor or a... See more
AI tools vs human feedback when it comes to creative practices. I love this point- AI can’t be an editor bc it’s a yes man
My plot framework
nathanbransford.com
I’m lost writing my first fiction novel, love this structure as a thought starter of how to focus the plot development
- Think of Pinterest as your visual moodboard. Curate images that express your brand’s feeling. Not just what you sell, but the kind of life your audience aspires to.
- On Substack , write like you’re letting them in on your inner circle—philosophies, opinions, POV, the behind-the-scenes of your process. Make it intimate, not just instructional.
- Your
Quiet Marketing for Personal Brands: The Strategy Luxury Brands Are Built On
Love this reminder, more content isn’t a strategy…
synthetic users
syntheticusers.com
Fascinating what’s happening in user research. This is impactful. On paper, the methodology and data makes sense. Intuitively, it feels off. What an interesting tension. It’s maybe our bias to feel special, but when we run the data with the goal of generalizing insights, we’re not that special.
This is also where the aforementioned AI search innovations could shine. I don’t have much interest in cataloguing my wardrobe in an app or virtually trying on a dress before buying it, but I would enthusiastically support better discovery for brands like these, by people who see the product as superior (for them) and deeply aligned with their... See more
Love this take on how AI x discovery is a win
MODERN CULTURE OF TOMORROW
moderncultureoftomorrow.comAI fast forward: With AI making creating ads super easy, the real gold mine for DTC brands becomes actual humans doing their thing—-creators going live, being messy and authentic in real time, Syed added.
“I think that’s still the opportunity to be able to do better if you’re going to focus on the organic side,” Syed said. “When people get more fed... See more
“I think that’s still the opportunity to be able to do better if you’re going to focus on the organic side,” Syed said. “When people get more fed... See more