Lauren Fennema
@fenny
Lauren Fennema
- Think of Pinterest as your visual moodboard. Curate images that express your brand’s feeling. Not just what you sell, but the kind of life your audience aspires to.
- On Substack , write like you’re letting them in on your inner circle—philosophies, opinions, POV, the behind-the-scenes of your process. Make it intimate, not just instructional.
- Your
Quiet Marketing for Personal Brands: The Strategy Luxury Brands Are Built On
Love this reminder, more content isn’t a strategy…
synthetic users
syntheticusers.com
Fascinating what’s happening in user research. This is impactful. On paper, the methodology and data makes sense. Intuitively, it feels off. What an interesting tension. It’s maybe our bias to feel special, but when we run the data with the goal of generalizing insights, we’re not that special.
This is also where the aforementioned AI search innovations could shine. I don’t have much interest in cataloguing my wardrobe in an app or virtually trying on a dress before buying it, but I would enthusiastically support better discovery for brands like these, by people who see the product as superior (for them) and deeply aligned with their... See more
Love this take on how AI x discovery is a win
MODERN CULTURE OF TOMORROW
moderncultureoftomorrow.comAI fast forward: With AI making creating ads super easy, the real gold mine for DTC brands becomes actual humans doing their thing—-creators going live, being messy and authentic in real time, Syed added.
“I think that’s still the opportunity to be able to do better if you’re going to focus on the organic side,” Syed said. “When people get more fed... See more
“I think that’s still the opportunity to be able to do better if you’re going to focus on the organic side,” Syed said. “When people get more fed... See more
What’s next for DTC?
Move over SEO: Why retailers and brands need to start thinking about GEO
retailbrew.com
GEO - retooling SEO for LLMs. Moving brands into the next wave of influencers… AI agents + LLMs.
Rokid AR Glasses - Redefining Reality
global.rokid.com
XREAL
xreal.com
AR / Smart glasses - moving from phones to eyewear. So many implications - from personal style (everyone will wear glasses!!) to information constraints (way smaller screens!) to new body language norms (looking up, looking through someone). Hugely interested in the cross over of how AR glasses x digital fashion becomes real.