AI x Consumer
synthetic users
syntheticusers.com
Fascinating what’s happening in user research. This is impactful. On paper, the methodology and data makes sense. Intuitively, it feels off. What an interesting tension. It’s maybe our bias to feel special, but when we run the data with the goal of generalizing insights, we’re not that special.
This is also where the aforementioned AI search innovations could shine. I don’t have much interest in cataloguing my wardrobe in an app or virtually trying on a dress before buying it, but I would enthusiastically support better discovery for brands like these, by people who see the product as superior (for them) and deeply aligned with their... See more
Love this take on how AI x discovery is a win
AI fast forward: With AI making creating ads super easy, the real gold mine for DTC brands becomes actual humans doing their thing—-creators going live, being messy and authentic in real time, Syed added.
“I think that’s still the opportunity to be able to do better if you’re going to focus on the organic side,” Syed said. “When people get more fed... See more
“I think that’s still the opportunity to be able to do better if you’re going to focus on the organic side,” Syed said. “When people get more fed... See more
What’s next for DTC?
Move over SEO: Why retailers and brands need to start thinking about GEO
retailbrew.com
GEO - retooling SEO for LLMs. Moving brands into the next wave of influencers… AI agents + LLMs.
The printing press was heresy. Electricity was witchcraft. The camera was blasphemy. Synthesizers were cheating. The internet was a joke. The smartphone would melt your brain. And now, AI is “soulless.” “Dangerous.” “Slop.”
We go through this cycle every time a tool shows up that makes something faster, cheaper, or more accessible. The establishment... See more
We go through this cycle every time a tool shows up that makes something faster, cheaper, or more accessible. The establishment... See more
Ebay CEO: AI ‘continues to fundamentally change’ customer experience
customerexperiencedive.com
Could be helpful/ similar to what we’d write for PV
Ideas related to this collection