Etienne Ma

We study Tinder’s impact on college students using its initial marketing focus on Greek organizations for identification. We show that the full-scale launch of Tinder led to a sharp, persistent increase in sexual activity, but with little corresponding impact on the formation of long-term relationships or relationship quality. Dating outcome inequa... See more

brand isn’t a moment. It’s a system in motion. The real work isn’t in the logo. It’s everything that comes after.

The Listserve was a global email lottery, where one subscriber was randomly selected each day to send an email to all other subscribers. The project started in April 2012 and was designed as a social experiment, aiming to give ordinary people a platform to share their thoughts with a large audience, while only allowing readers to reply directly to ... See more

I am just working and looking all the time. Notice I said looking, another word for thinking. I spend days sometimes just looking. Learning to trust myself, follow my nose, and follow my interests - that has been the lifelong lesson and pursuit. For many of us, this goes back to imagery and myths we knew as children, and this is true for me.

n the current study, people who had a social interaction with a barista (i.e., smiled, made eye contact, and had a brief conversation) experienced more positive affect than people who were as efficient as possible. Further, we found initial evidence that these effects were mediated by feelings of belonging. These results suggest that, although peop... See more