Rob Custers
@enlive
Rob Custers
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
From Brand Strategy to Brand Anarchy
withinsight.substack.com
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
If a brand moves away from its core essence and starts to pander to consumers with trendy fashion stuff, those fans will quickly abandon the brand.