Emily Sokolow

Not everything I've wanted has manifested. This has usually been a blessing in disguise. Too many times I've believed that I wanted and needed something, but it was all for the wrong reasons. Over the years I've gained clarity and sighed with relief for not getting what I thought was surely meant for me. Often, I've not got what I wanted, only to... See more

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Collapse the talent stack every chance you get .

As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage i’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer... See more

The gambler needs to learn new knowledge about the machines and simultaneously use what they have already learned to optimize their decisions. In the literature, these two activities are referred to as exploring and exploiting. You can’t do both things at the same time. When you explore, you are pulling new arms on the bandit trying to figure out... See more

Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.

While I do agree that many areas of interaction, like... See more

one of the most important and subtle questions in science is problem selection. How do you choose what to work on? No one tells you what to do. And you do have to answer this question multiple times. With a company, in some sense, you have to decide it once, and then it's an iterative process from there. Whereas in science, you're frequently... See more