Emily Sokolow

@emsok

Fine artist, writer & communication strategist. Moved from tech to advertising to the woods. NYC ~ Israel ~ LA.

🔎Communication strategy (integrated - brand, digital, content, messaging, SEO)

🎨Oil painting, surrealism, portraiture

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Tom Morton on LinkedIn: I feel like we're in a Cambrian Explosion of new businesses founded by… | 73 comments

linkedin.com

Things to come back to when I’m feeling meh

Future of work for strategists

Feasibility Study for the Amsha Project

The document discusses the complexity of decision-making processes in relation to a specific issue, exploring feedback loops, actors, and impacts within a systemic perspective to address challenges effectively.

wiki.sheatufim.org.il

cross-cultural communication

Paper on systemic change in practice by Shitufim, an Israeli organization. Needs translation from Hebrew to English.

"Collaborate Together" - A New Way for Arab and Jewish Youth Collaboration in Mixed Cities throughout Israel

The report details the positive impact of the "Collaborate Together" project, fostering Arab-Jewish youth relations in mixed cities in Israel post-2021 social unrest through meaningful interactions and mutual understanding.

files.webversion.net

cross-cultural communication

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future

brand storytelling

A good reminder

The gambler needs to learn new knowledge about the machines and simultaneously use what they have already learned to optimize their decisions. In the literature, these two activities are referred to as exploring and exploiting. You can’t do both things at the same time. When you explore, you are pulling new arms on the bandit trying to figure out... See more

Henrik Karlsson • Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On

sharpening the blade

The Multi-Armed Bandit Problem

our achievement budget is a function of the number of priorities we have.

Henrik Karlsson • Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On

sharpening the blade

on perfectionism

“Ambient music must be able to accommodate many levels of listening attention without enforcing one in particular; it must be as ignorable as it is interesting.”

- Brian Eno

Drone music

Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.

While I do agree that many areas of interaction, like... See more

nonverbal communication and