Emily Sokolow

@emsok

Fine artist, writer & communication strategist. Moved from tech to advertising to the woods. NYC ~ Israel ~ LA.

🔎Communication strategy (integrated - brand, digital, content, messaging, SEO)

🎨Oil painting, surrealism, portraiture

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björk said that trying to communicate through talking feels like trying to put the ocean through a straw

Things to come back to when I’m feeling meh and nonverbal communication

There are about 4,000 weeks in a lifetime. It’s a lot easier to make time for things you love when you view the world in weeks, rather than years.

Krista Tippett • Oliver Burkeman – Time Management for Mortals

how to create a meaningful life and motivation

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future

brand storytelling

A good reminder

Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.

While I do agree that many areas of interaction, like... See more

nonverbal communication and

From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

Sari Azout sariazout.medium.com

brand storytelling

The importance of language in building a new product

The alchemy of the rewrite

open.substack.com

writing bravely

one of the most important and subtle questions in science is problem selection. How do you choose what to work on? No one tells you what to do. And you do have to answer this question multiple times. With a company, in some sense, you have to decide it once, and then it's an iterative process from there. Whereas in science, you're frequently... See more

critical thinking and sharpening the blade

Problem selection and how to think, referencing “Apprentice to Genius”

WORDS: Genius by David Whyte

David Whyte thevalueofsparrows.wordpress.com

Things to come back to when I’m feeling meh

“To live out our genius is to live out the conversation between our particular inherited body and the body of the world from which we seem to have been made.”

happiness less as a goal and more as a by-product of mastery and meaning.

Adam Grant • Think Again: The Power of Knowing What You Don't Know

motivation