Emily Sokolow

@emsok

Fine artist, writer & communication strategist. Moved from tech to advertising to the woods. NYC ~ Israel ~ LA.

🔎Communication strategy (integrated - brand, digital, content, messaging, SEO)

🎨Oil painting, surrealism, portraiture

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Collapse the talent stack every chance you get .

As I reflect on the teams I’ve led and hundreds of start-ups I’ve worked with, there is a consistent unfair competitive advantage i’ve witnessed when the talent stack was collapsed - when the lead designer was also the product leader, when the front-end engineer was also a designer, when the designer... See more

scott belsky • Tweet

org management

Why hiring flexible specialists unlocks growth opportunities

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future

brand storytelling

A good reminder

"Collaborate Together" - A New Way for Arab and Jewish Youth Collaboration in Mixed Cities throughout Israel

The report details the positive impact of the "Collaborate Together" project, fostering Arab-Jewish youth relations in mixed cities in Israel post-2021 social unrest through meaningful interactions and mutual understanding.

files.webversion.net

cross-cultural communication

“Ambient music must be able to accommodate many levels of listening attention without enforcing one in particular; it must be as ignorable as it is interesting.”

- Brian Eno

Drone music

on perfectionism

Feasibility Study for the Amsha Project

The document discusses the complexity of decision-making processes in relation to a specific issue, exploring feedback loops, actors, and impacts within a systemic perspective to address challenges effectively.

wiki.sheatufim.org.il

cross-cultural communication

Paper on systemic change in practice by Shitufim, an Israeli organization. Needs translation from Hebrew to English.

one of the most important and subtle questions in science is problem selection. How do you choose what to work on? No one tells you what to do. And you do have to answer this question multiple times. With a company, in some sense, you have to decide it once, and then it's an iterative process from there. Whereas in science, you're frequently... See more

critical thinking and sharpening the blade

Problem selection and how to think, referencing “Apprentice to Genius”

Reaching wide audiences requires all-terrain language, and the urgency of the present moment, amplified by chronological feeds, doesn’t allow for much stylistic variety. Efficiency is key — compressing as much information as possible to the least amount of words is the ideal of all communication.

While I do agree that many areas of interaction, like... See more

nonverbal communication and

How to think in writing

Henrik Karlsson open.substack.com

motivation and artist inspiration

Why write