Emily Sokolow

@emsok

Fine artist, writer & communication strategist. Moved from tech to advertising to the woods. NYC ~ Israel ~ LA.

🔎Communication strategy (integrated - brand, digital, content, messaging, SEO)

🎨Oil painting, surrealism, portraiture

All cardsCollections

Not everything I've wanted has manifested. This has usually been a blessing in disguise. Too many times I've believed that I wanted and needed something, but it was all for the wrong reasons. Over the years I've gained clarity and sighed with relief for not getting what I thought was surely meant for me. Often, I've not got what I wanted, only to... See more

Vex King • Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness

Things to come back to when I’m feeling meh

The alchemy of the rewrite

open.substack.com

writing bravely

one of the most important and subtle questions in science is problem selection. How do you choose what to work on? No one tells you what to do. And you do have to answer this question multiple times. With a company, in some sense, you have to decide it once, and then it's an iterative process from there. Whereas in science, you're frequently... See more

critical thinking and sharpening the blade

Problem selection and how to think, referencing “Apprentice to Genius”

How to think in writing

Henrik Karlsson open.substack.com

motivation and artist inspiration

Why write

our achievement budget is a function of the number of priorities we have.

Henrik Karlsson • Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On

sharpening the blade

From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

Sari Azout sariazout.medium.com

brand storytelling

The importance of language in building a new product

Feasibility Study for the Amsha Project

The document discusses the complexity of decision-making processes in relation to a specific issue, exploring feedback loops, actors, and impacts within a systemic perspective to address challenges effectively.

wiki.sheatufim.org.il

cross-cultural communication

Paper on systemic change in practice by Shitufim, an Israeli organization. Needs translation from Hebrew to English.

The gambler needs to learn new knowledge about the machines and simultaneously use what they have already learned to optimize their decisions. In the literature, these two activities are referred to as exploring and exploiting. You can’t do both things at the same time. When you explore, you are pulling new arms on the bandit trying to figure out... See more

Henrik Karlsson • Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On

sharpening the blade

The Multi-Armed Bandit Problem

WORDS: Genius by David Whyte

David Whyte thevalueofsparrows.wordpress.com

Things to come back to when I’m feeling meh

“To live out our genius is to live out the conversation between our particular inherited body and the body of the world from which we seem to have been made.”