Emily Sokolow

@emsok

Fine artist, writer & communication strategist. Moved from tech to advertising to the woods. NYC ~ Israel ~ LA.

🔎Communication strategy (integrated - brand, digital, content, messaging, SEO)

🎨Oil painting, surrealism, portraiture

All cardsCollections

happiness less as a goal and more as a by-product of mastery and meaning.

Adam Grant • Think Again: The Power of Knowing What You Don't Know

motivation

From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework

Sari Azout sariazout.medium.com

brand storytelling

The importance of language in building a new product

Feasibility Study for the Amsha Project

The document discusses the complexity of decision-making processes in relation to a specific issue, exploring feedback loops, actors, and impacts within a systemic perspective to address challenges effectively.

wiki.sheatufim.org.il

cross-cultural communication

Paper on systemic change in practice by Shitufim, an Israeli organization. Needs translation from Hebrew to English.

our achievement budget is a function of the number of priorities we have.

Henrik Karlsson • Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On

sharpening the blade

The gambler needs to learn new knowledge about the machines and simultaneously use what they have already learned to optimize their decisions. In the literature, these two activities are referred to as exploring and exploiting. You can’t do both things at the same time. When you explore, you are pulling new arms on the bandit trying to figure out... See more

Henrik Karlsson • Almost Everyone I’ve Met Would Be Well-Served Thinking More About What to Focus On

sharpening the blade

The Multi-Armed Bandit Problem

The alchemy of the rewrite

open.substack.com

writing bravely

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future

brand storytelling

A good reminder

WORDS: Genius by David Whyte

David Whyte thevalueofsparrows.wordpress.com

Things to come back to when I’m feeling meh

“To live out our genius is to live out the conversation between our particular inherited body and the body of the world from which we seem to have been made.”

“Ambient music must be able to accommodate many levels of listening attention without enforcing one in particular; it must be as ignorable as it is interesting.”

- Brian Eno

Drone music