The next wave of big consumer companies will be community-based products: - Niche, not everything to everyone - Unique aesthetic - Built-in community - More memorable than big platforms - Rewarding loyalty - Unbundling large platforms - An experience not a transaction - Fun

Marketing 101 How to build a brand strategy from 0-1: a guide for startups // 🧵

Operate in Your Zone of Genius Your Zone of Genius is where your interests, passions and skills align. Operating in your Zone of Genius means playing games you are uniquely well-suited to win. Once you identify it, you can stop playing *their* games and start playing *yours*.

Community Building 101: If you start a community, make sure you participate in it. I know, it feels super obvious, but, but, but...I keep seeing this happen 🤷🏻‍♀️

Community building 101: - Make it a cause worth fighting for - Commit daily for best chances - Members should feel a sense of validation every time they show up - Curate founding members - Begin by growing organically - Facilitate bonds between members

#DAO is a next-generation organization design that will demand fresh study to understand how this new type of organization affects present ideas. If you are planning to build a #DAO , visit

Stop calling your Instagram audience a community Audience ≠ community How to think about audience vs community:

Stickiness = Daily Active Users / Monthly Active Users S = DAU/MAU It asks, "Of the members who were active in the last 30 days, how many are active today?" I love that it removes inactives and focuses on the depth of engagement amongst your active members.

I never do this, but... Remix culture, why I love this TikTok trend, and what it all means for the future of web3 music: 🧵🧵🧵

One of the most significant trends in web3 is the re-imagining of fandom: the blurring of lines between fan and creator, between canon and “fanon,” and how fan labor is funded and rewarded.