Ellen Murphy

To come up with new ideas, you have to have space to be messy, to procrastinate, and to let your mind wander and free-associate. But there needs to be a balance. You eventually need to channel it into something concrete, or you won’t produce anything.

I’ve always had this sense that if you build a container for something, you will make things to fill it. What I frequently do is try to figure out different containers. A website is a container.

Now, the spark file itself is not all that unusual: that's why Moleskins or Evernote are so useful to so many people. But the key habit that I've tried to cultivate is this: every three or four months, I go back and re-read the entire spark file. And it's not an inconsequential document: it's almost fifty pages of hunches at this point, the length ... See more

It’s not the tool, it’s the facilitator.

I’m Feeling Fabulous, Possibly Too Much So. But I Love It.