Elena

Six months ago, I looked up how to humanely euthanize a sick fish on Reddit. I found a method and now my fish is dead.

Since then, Reddit has sent an email every week with novel ways to kill fish of all sizes.

The algorithm must think I’m a fish mass murderer. It won’t stop.

If everyone is busy making everything,

how can anyone perfect anything?

We start to confuse convenience with joy.

Abundance with choice.

Designing something requires focus.

The first thing we ask is:

What do we want people to feel?

Delight.

Surprise.

Love.

Connection.

Then we begin to craft around our intention.

It takes time.

There are a thousand no’s for... See more

What if "losing" an idea isn't actually a loss? Consider these possibilities:

• The space created by a forgotten idea might allow new, more relevant thoughts to emerge.


• Rediscovering an idea later, with fresh perspective, might lead to deeper insights.


• The process of repeatedly generating ideas might be more valuable than preserving specific ones.


• Our

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People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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