Elena

Posting can be fun, entertaining, and even enlightening. But when we want to share a creative act we went deep into the void to create, we owe our work more than a post. We owe it a RELEASE.

A RELEASE is a richer and deeper expression of an idea. A release is not just the work, it’s anticipating the work. There’s an invitation to become part of it... See more

What if "losing" an idea isn't actually a loss? Consider these possibilities:

• The space created by a forgotten idea might allow new, more relevant thoughts to emerge.


• Rediscovering an idea later, with fresh perspective, might lead to deeper insights.


• The process of repeatedly generating ideas might be more valuable than preserving specific ones.


• Our

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• Memes are units of cultural imitation


• We absorb memes that seem to work and fit with our prior memes


• When we absorb a meme, it gets expressed in our behavior


• When we express a meme, other people see it and might copy it


• Memes evolve through mutation and natural selection just like genes do


• People resist memes that don’t fit into their existing network

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The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more