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people don’t buy products when they understand them. they buy products when they feel understood.
This is the story of America. Everybody’s doing what they think they’re supposed to do.
All living things contain a measure of madness that moves them in strange, sometimes inexplicable ways.
He who has conquered weakness, and has put away all selfish thoughts, belongs neither to oppressor nor oppressed. He is free.
it’s worth noting that as much as the current forms of attention capitalism exist to take our attention, there is some very deep part of us that wants it taken.
Attachment to the false view of self means belief in the presence of unchanging entities which exist on their own. To break through this false view is to be liberated from every sort of fear, pain, and anxiety.
When I remove the extraneous, it gives me a chance to savor what’s left. The flavors can really shine.
And my experience of this is that life is really revealed when I have less in front of me.
I’m now thirty-six years old, and the convenience-store-worker-me is eighteen. None of the other workers who did their training with me are here anymore, and we’re now on our eighth manager. Not a single product on sale in the store at that time is left. But I’m still here.
When I first started here, there was a detailed manual that taught me how to
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