David Watkins

We are returning to craft: new innovations aren’t obfuscating processes from us, but revealing them instead.

The shift away from the follow was led by Instagram, Twitter, and YouTube, but no one perfected it quite like TikTok and their ‘For You’ page. Instead of giving users control over what they see based on who they follow, TikTok serves up a feed based on what they predict will be most engaging.

Hidden transcripts are drafted, revised, and designed in dark forests safe from outside view. Public channels are where dominant powers dictate and control narratives

the move towards human-led, messy, imperfect content is exactly what’s needed.

This expands on my earlier point that suggested a growing reverence for handmade qualities, human imperfection, and tactility as key differentiators

“‘The Algorithm’ doesn’t measure what people want. It measures what people pay attention to.”

In an age of state dominance, only hidden spaces keep our conversations and ideals off the menu.

The takeaway is fairly clear: sincerity is back and we’re re-entering an era of earnestness.