Diego Segura

Last year I burnt myself out on introspection and developed a personal philosophy to “take action towards things I think I want until I can come up with a good reason to stop.”

This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been... See more

If PD should ever end up in someone else’s control, it would certainly make me sad, but I can do it again with a different name. I don't think the brand is good just because of the name — it’s about ethos and ideas. I don't even think of PD as my own name anymore. When I look at the label inside the clothes, I don't think of myself. It is lot of... See more

When I was younger, my wife always told me I could always just choose to be happy. I didn’t believe her. But, after meditating the past few years, one of my insights is that she was correct.

This so-called “abiotic” hypothesis of oil was first developed by Russian scientists decades before Gold’s formulated his version, something he later learned of and took great pains to disclose.

This is where so-called limits insurers come in, offering coverage to firms with annual revenues of $1 million to $20 million.

Euler Hermes, a limits underwriter, recently introduced a plan called Simplicity, aimed at helping businesses with $1 million to $5 million in sales. Another insurer, Coface, offers the International Policy, an industry... See more

According to Gold, perhaps the best evidence for the abiotic origin of oil is the strong association of helium with hydrocarbons. Helium is the second most abundant element in the universe and is formed from the radioactive decay of uranium and thorium.

For a magazine and brand, you want to create as many connection points as possible in the service of hype and media recognition. As a consumer, you primarily just want one person or a specific audience to appreciate you, let’s say your crush or friends. It’s much more targeted. Of course, some magazines and brands act like consumers in an effort to... See more

The collection was commonly known as The Federalist until the name The Federalist Papers emerged in the twentieth century.