fashion
by Diego Segura · updated 1y ago
fashion
Diego Segura added 1y ago
- When we did Smartwater with Jennifer Aniston , that was the first time I saw an equity-cash combo deal, when Jennifer was a part owner of the company, which then sold to Coke [for $4.1 billion in cash].
from The Tao of Shemarya
Diego Segura added 1y ago
- People don’t understand that it’s expensive to be famous. Once you become famous, you’re forced to always have security and all these other things. It’s not an option. So all of a sudden you’ve got these huge overhead costs.
from The Tao of Shemarya
Diego Segura added 1y ago
- Years ago, I was a modeling agent, and I thought, my gosh, brands would actually get a lot further if they used a celebrity versus a model because of the amount of impressions that a celebrity would garner . I left the agency, opened up my own company, and here I am 30 years later.
from The Tao of Shemarya
Diego Segura added 1y ago
this is a very brilliant, situation-specific “business transformation” / idea that lead to a very successful move for him there are a million of these waiting to be discovered or already have been discovered by people with ideas but lacking the capital, time, or empowerment to go pursue them within organizations i.e., the modeling agency he worked for itself - Sure, a television show or movie can still make you a star. But advertising campaigns make stars generationally rich—and developing one’s own brand can make them fuck-you money
from The Tao of Shemarya
Diego Segura added 1y ago
- For Tapestry, the most important customer has been the investor, and in that way, it’s not a bad business
from Coach & Kors’ Marriage of Convenience
Diego Segura added 1y ago
companies that view the investor as the customer do well, companies that view the customer as the customer do insanely well — Apple, LVMH - Arnault has never acquired a business with back-office synergies on his mind
from Coach & Kors’ Marriage of Convenience
Diego Segura added 1y ago
this makes me want to cry tears of joy holy shit - Tapestry and Capri companies don’t have the infrastructure to pull off that vaunted upmarket leap. They are, after all, basically holding companies that deal in fashion products
from Coach & Kors’ Marriage of Convenience
Diego Segura added 1y ago
what does this infrastructure look like? — institutionalized creativity — budgets willing to be wielded for brand building purposes — time to see through the transformation - The acquisition of Tiffany & Co in 2021 was the largest contributor to LVMH’s growth over the historic period. This move allowed the company to rank third in jewellery and eighth in traditional and connected watches globally. The luxury jewellery brand brought USD6 billion of additional sales for LVMH in 2021 and turned Tiffany & Co into th... See more
from Why the Acquisition of Tiffany & Co is Important for LVMH by Fátima Linares
Diego Segura added 1y ago
- Tapestry will likely boost margins by moving more of the Capri businesses to the direct-to-consumer channel. (About 90 percent of Tapestry’s sales are D.T.C., a big number for any brand.)
from Coach & Kors’ Marriage of Convenience
Diego Segura added 1y ago