fashion
Diego Segura added 1y
When we did Smartwater with Jennifer Aniston , that was the first time I saw an equity-cash combo deal, when Jennifer was a part owner of the company, which then sold to Coke [for $4.1 billion in cash].
The Tao of Shemarya
Diego Segura added 1y
People don’t understand that it’s expensive to be famous. Once you become famous, you’re forced to always have security and all these other things. It’s not an option. So all of a sudden you’ve got these huge overhead costs.
The Tao of Shemarya
Diego Segura added 1y
Years ago, I was a modeling agent, and I thought, my gosh, brands would actually get a lot further if they used a celebrity versus a model because of the amount of impressions that a celebrity would garner . I left the agency, opened up my own company, and here I am 30 years later.
The Tao of Shemarya
Diego Segura added 1y
this is a very brilliant, situation-specific “business transformation” / idea that lead to a very successful move for him
there are a million of these waiting to be discovered or already have been discovered by people with ideas but lacking the capital, time, or empowerment to go pursue them within organizations
i.e., the modeling agency he worked for itself
Sure, a television show or movie can still make you a star. But advertising campaigns make stars generationally rich—and developing one’s own brand can make them fuck-you money
The Tao of Shemarya
Diego Segura added 1y
For Tapestry, the most important customer has been the investor, and in that way, it’s not a bad business
Coach & Kors’ Marriage of Convenience
Diego Segura added 1y
companies that view the investor as the customer do well, companies that view the customer as the customer do insanely well — Apple, LVMH
Arnault has never acquired a business with back-office synergies on his mind
Coach & Kors’ Marriage of Convenience
Diego Segura added 1y
this makes me want to cry tears of joy holy shit
Tapestry and Capri companies don’t have the infrastructure to pull off that vaunted upmarket leap. They are, after all, basically holding companies that deal in fashion products
Coach & Kors’ Marriage of Convenience
Diego Segura added 1y
what does this infrastructure look like?
— institutionalized creativity
— budgets willing to be wielded for brand building purposes
— time to see through the transformation
The acquisition of Tiffany & Co in 2021 was the largest contributor to LVMH’s growth over the historic period. This move allowed the company to rank third in jewellery and eighth in traditional and connected watches globally. The luxury jewellery brand brought USD6 billion of additional sales for LVMH in 2021 and turned Tiffany & Co into th... See more
Fátima Linares • Why the Acquisition of Tiffany & Co is Important for LVMH
Diego Segura added 1y
Tapestry will likely boost margins by moving more of the Capri businesses to the direct-to-consumer channel. (About 90 percent of Tapestry’s sales are D.T.C., a big number for any brand.)
Coach & Kors’ Marriage of Convenience
Diego Segura added 1y