fashion
She was very fond of saying, “People ask, is Glossier a tech company? Is it a beauty company? And I say, yes.” It was a little bit trendy, a little bit sexy to be a tech company in that age. And if you are a tech company, that justifies the amount of funding you're getting and can potentially raise your valuation.
Amy Odell • Inside the Rise of Emily Weiss's Glossier
Diego Segura added 1y
It just makes me think, [the V.C.s] are bad at their job. It’s part of why Barbie is considered such an extreme thing, or a Taylor Swift concert. Men, and I mean largely white, cis men, think male culture is just culture. God forbid that they have to think about something that is not squarely targeted at them. That they can’t possibly try a moistur... See more
After the Gloss: What’s Next for Emily Weiss
Diego Segura added 1y
Hong, 48, had no experience in luxury. She was, however, a Proenza Schouler customer, and had specific ideas about how to crystallise what the brand stood for.
“My observation was that there was zig-zagging; an inconsistency,” she said. “Even as an outsider to this industry, I knew that inconsist... See more
“Inconsistency made it difficult to build a business.”
“My observation was that there was zig-zagging; an inconsistency,” she said. “Even as an outsider to this industry, I knew that inconsist... See more
The Nine Lives of Proenza Schouler
Diego Segura added 1y
Fashion runs on these really strange net 60, net 30, net whatever, store pay payment terms. We didn't understand all of this at first. When we first started PD, we asked for a deposit when someone placed an order, that helped at the beginning. But over time, stores overturned those rules. No one really pays on the dot. The reason a lot of brands do... See more
Brenda Weischer • BRENDA’S BUSINESS with PETER DO
Diego Segura added 1y
In the case of Gordon, he did employ Barbie pink, but don’t hold that against him. He is a company man who makes beautiful clothes for a client who still cares to wear beautiful clothes. I liked that it wasn’t camp or costumey: just pretty twin suits, slim skirts, twirly tulle minis.
My Fashion Week Postmortem
Diego Segura added 1y
The company personifies this era.And this was more or less [Weiss’] first real job, opening Into the Gloss and starting in Glossier, and then it became this, literally, billion dollar company, which is remarkable.
After the Gloss: What’s Next for Emily Weiss
Diego Segura added 1y
When we did Smartwater with Jennifer Aniston , that was the first time I saw an equity-cash combo deal, when Jennifer was a part owner of the company, which then sold to Coke [for $4.1 billion in cash].
The Tao of Shemarya
Diego Segura added 1y
Merely stocking us, or any young brand, in your store doesn’t equal support. As a young designer you need structures and advice. Stores often have an ego because they stocked you first. But they need to do more. Where is the storytelling? How do you help us grow? Stocking a young brand is a huge responsibility many stores take too lightly. We, desi... See more
Brenda Weischer • BRENDA’S BUSINESS with PETER DO
Diego Segura added 1y
An attempt to launch a lower-priced, streetwear-inflected line, PSWL, was at odds with the main collection, and fell flat with customers.
The Nine Lives of Proenza Schouler
Diego Segura added 1y
Proenza Schouler White Label
Aesthetically, it was clean and crisp, but also felt fun. It ran in parallel to the rise of Instagram, and it photographed really well. And then they had the backing of Into the Gloss, which they crowdsourced ideas from. And built-in fans, since there was a culty excitement about the site and the people who worked there.
After the Gloss: What’s Next for Emily Weiss
Diego Segura added 1y