Sofia DiCristofaro
@dicristmas
Sofia DiCristofaro
Marketing Genius behind Barneys
Less image, more interpretation. Less virality, more value.
The Rise of the Expert Influencer
Things to remember
Girls with reputable careers, degrees, opinions, niche hobbies, interesting ideas and an ability to explain - importantly - without condescension.
It’s not just that they’re smart. It’s that they’re magnetic. They’re “effortless” they manage to command your attention by making you feel sharper, not smaller.
It’s not just that they’re smart. It’s that they’re magnetic. They’re “effortless” they manage to command your attention by making you feel sharper, not smaller.
The Rise of the Expert Influencer
Things to remember
She’s intellectually agile. Fluent in nuance. Slightly intimidating, but deeply magnetic.
The Rise of the Expert Influencer
Things to remember
“All desire is a desire for
being.
”
We think we want things, but every desire points to a way of life, a kind of person we long to become. Objects seduce us not with their utility but with their promise of transcendence—status, attention, belonging.
being.
”
We think we want things, but every desire points to a way of life, a kind of person we long to become. Objects seduce us not with their utility but with their promise of transcendence—status, attention, belonging.
You're overspending because you lack values
fiat literally “let it be” in Latin
You're overspending because you lack values
Luxury Fashion