Derek Brimley
@derekbrimley
Derek Brimley
Geoffrey Litt: Avoid the nightmare bicycle. Good designs expose systematic structure; they lean on their users’ ability to understand this structure and apply it to new situations. We were born for this.
Bad designs paper over the structure with superficial labels that hide the underlying system, inhibiting their users’ ability to actually build a c
... See moreExperience. Don’t observe.
Inhale. Don’t read.
Transfigure. Don’t shift.
Advocate. Don’t ponder.
Prove. Don’t promise.
Encourage. Don’t cut.
Imagine. Don’t worry.
Do. Don’t analyze.
Hear. Don’t listen.
Show. Don’t tell.
Give. Don’t take.
Brian Collins • 101 Design Rules
Keystone habit of product discovery is frequent customer interviews to understand the needs, pain points, desires that matter most to customers
You know when something is well made when you feel like you are in good hands.
Ways to enjoy things more:
Pay attention to stuff in the background
Feel it in your body
Make it into a loose metaphor, like synesthesia
Get lost in small details
Memorize it
Build context
Find a flaw
Pretend you are buying it
