Dayna Carney

Patience is chic.

" Rick was traveling a lot during the making of this book. He had no printer available and had difficulty making decisions on his small computer screen. We printed out all of his page layouts to size and sent them to wherever he was on the globe. Sometimes I would review the choices with him on a Zoom call, or sometimes he'd make a firm decision

Due to climate change, some scents—and the stories attached to them—are at risk of being lost.

" This book is Rick Rubin’s design. While I often made recommendations, I did not make any design choices. All of the choices were Rick’s."

“This will be, in my opinion, the most technically advanced Super Bowl halftime show that’s ever been done because of the amount of tech used to move the platforms,” says Aaron Siebert, the project lead from  Tait Towers , which made the platforms. 

Scent is the only sense that is directly linked to the memory and emotional learning centers of the brain, says  Rachel Herz , a neuroscientist at Brown University and an expert on the psychological science of smell.