Dayna Carney

Due to climate change, some scents—and the stories attached to them—are at risk of being lost.

" This book is Rick Rubin’s design. While I often made recommendations, I did not make any design choices. All of the choices were Rick’s."

“This will be, in my opinion, the most technically advanced Super Bowl halftime show that’s ever been done because of the amount of tech used to move the platforms,” says Aaron Siebert, the project lead from  Tait Towers , which made the platforms. 

Nielsen  reported  that Black consumers are in a “remarkable period of influence,” with the “highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control.” 

"content is king, distribution will be everywhere."

Scent is the only sense that is directly linked to the memory and emotional learning centers of the brain, says  Rachel Herz , a neuroscientist at Brown University and an expert on the psychological science of smell.