Dayna Carney

Reconstructing scents from the past isn’t easy. To create the “Follow Your Nose” exhibit in 2022, Museum Ulm partnered with  Odeuropa , a project that’s developing new methods—including artificial intelligence and sensory mining tools—to identify and preserve  Europe ’s heritage

smells.

" This book is Rick Rubin’s design. While I often made recommendations, I did not make any design choices. All of the choices were Rick’s."

Online culture encourages young people to turn themselves into a product at an age when they’re only starting to discover who they are.   When an audience becomes emotionally invested in a version of you that you outgrow, keeping the product you’ve made aligned with yourself becomes an impossible   dilemma.

I was entering adulthood and trying to live my childhood dream, but now, to be “authentic,” I had to be the product I had long been posting online, as opposed to the person I was growing up to be.

"content is kind, distribution will be everywhere."