Dayna Carney

Rodgers says, the stages for this year’s show could only be about half the size they have been in previous years. There was also the matter of getting them on and off the field swiftly. The crews had about 7.5 minutes to set up this year’s performance and about six to take it down. “That’s the science you have to inject into an artist’s world,”

" Each choice made informed all of the other choices down the road as the design developed. Paula walked me through each step of the process and shared strengths and weaknesses with each choice."

" Rick was traveling a lot during the making of this book. He had no printer available and had difficulty making decisions on his small computer screen. We printed out all of his page layouts to size and sent them to wherever he was on the globe. Sometimes I would review the choices with him on a Zoom call, or sometimes he'd make a firm decision

Then you’d walk outside and squint at the sky, just you in your body, not tethered to any network, adrift by yourself in a world of strangers in the sunlight.

"content is kind, distribution will be everywhere."

Before the Internet, if you were in need of some facts you might actually decide to consult an old person, like the one living in your finished basement.

" This book is Rick Rubin’s design. While I often made recommendations, I did not make any design choices. All of the choices were Rick’s."

“This will be, in my opinion, the most technically advanced Super Bowl halftime show that’s ever been done because of the amount of tech used to move the platforms,” says Aaron Siebert, the project lead from  Tait Towers , which made the platforms.