Dayna Carney

YouTube soon became a game of “What’s the craziest thing you’d do for attention?”

My answer? Legally marry my sister’s boyfriend.   (It was meant to be a lighthearted joke. Our union has since been annulled.)

Nearly three million people have watched that video; by the numbers, I should consider it and others like it as successes. But there’s an

“This will be, in my opinion, the most technically advanced Super Bowl halftime show that’s ever been done because of the amount of tech used to move the platforms,” says Aaron Siebert, the project lead from  Tait Towers , which made the platforms. 

Instead, the superstar made her comeback performance (it’s Rihanna’s  first since the 2018 Grammys ) atop seven platforms suspended anywhere from 15 to 60 feet above the field. And while the LED-lit platforms, which were arranged in different positions as the singer moved through hits ranging from “Bitch Better Have My Money” to “Rude Boy,” looked

Online culture encourages young people to turn themselves into a product at an age when they’re only starting to discover who they are.   When an audience becomes emotionally invested in a version of you that you outgrow, keeping the product you’ve made aligned with yourself becomes an impossible   dilemma.