Dayna Carney

“This will be, in my opinion, the most technically advanced Super Bowl halftime show that’s ever been done because of the amount of tech used to move the platforms,” says Aaron Siebert, the project lead from  Tait Towers , which made the platforms. 

" As a designer I make these kinds of choices all the time. I make them very quickly because I am so familiar with them. I do it so naturally that I forget how many choices there are. I have never worked quite like this before and certainly wouldn’t do it for another client. This was different."

Nielsen  reported  that Black consumers are in a “remarkable period of influence,” with the “highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control.” 

After two of the country's most costly natural disasters struck within two years of each other ( 2015  and  2017 ), Dominica’s prime minister declared the country had found itself "on the front line of the war on climate change" and  announced plans to make Do

minica "the world’s first climate-resilient nation ". Building resilience into

" Each choice made informed all of the other choices down the road as the design developed. Paula walked me through each step of the process and shared strengths and weaknesses with each choice."

" Rick was traveling a lot during the making of this book. He had no printer available and had difficulty making decisions on his small computer screen. We printed out all of his page layouts to size and sent them to wherever he was on the globe. Sometimes I would review the choices with him on a Zoom call, or sometimes he'd make a firm decision