If I had to start an audience from scratch today, I’d go with a podcast and create discoverability through short form content eg Reels, TikToks, YT. The entire podcast episode would be on the ‘main’ YT channel along with the shorts. Then I’d take 5-10 min clips from the pod and… Show more

Best definition of brand I've ever seen. In a world where everything is becoming commoditized, understanding what makes a brand is key. h/t @ThisIsSethsBlog

Q: Is it better to target a small market or a large one? In the clip below, Peter Thiel (billionaire venture capitalist and co-founder of PayPal and Palantir) describes his framework for evaluating markets: “It’s always a big mistake going after a giant market on day 1. That’s… Show more

2 years. Dozens of scripts. 1,000,000s of views. Here are 10 scriptwriting fundamentals I stand by for almost any YouTube video 🧵:

I fixed my phone addiction by having 2 phones: 1. Cocaine Phone - Full stack dopamine. Twitter. Instagram. TikTok. WhatsApp. Anyone can contact. 2. Kale Phone - Full stack serotonin. Notes. Kindle. Uber. Maps. Emergency number for 2-3 contacts. Lemme explain...