David Rood

`How does online learning relate to buy now pay later? By now pay later delays the “pain of paying” - exploits undervaluing future losses. Where is the satisfaction? The now of the course experience, the qualification itself or the benefits of the qualification that come in time?

The Pain of Paying: “The pain of paying adds a moral tax to consumption” How much attention do we give to the payment, how do we feel about it, how much do we notice it? This changes how we feel about payment. How we enjoy the experience Do we want to increase or decrease the pain of paying for online education https://youtu.be/rkwAmSGfo-o