David Pennington

But how do you keep talented people happy and creative?

“What we can do is construct an environment that nurtures trusting and respectful relationships and unleashes everyone’s creativity. If we get that right, the result is a vibrant community where talented people are loyal to one another and their collective work, everyone feels that they are par

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They ask, innocently enough, if I tasted any good scotch while I was in Scotland. And I answer, with a bit of spite – I have no idea.

She thought about that for a moment. “But it’s so boring,” she said. “Yes, that’s true,” I said. “Boredom is not just boring. It can also be terrifying. It forces us to come face-to-face with bigger questions of meaning and purpose. But boredom is also an opportunity for discovery and invention. It creates the space necessary for a new thought to f

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In this frivolous new world, everything must be pleasing and inoffensive. Everything and everybody gets marketed like an exciting new product—even old, creepy politicians, or ancient film actors, or 80-year-old rock stars.

They all get repackaged and rebranded—thank the digital gods for those apps that make old stuff look new! Everything is now eas... See more

business, for me, HAD to be built on top of my artistic practice; not the other way around. I had to find my freedom as an artist — before I could channel my wealth into the material world. my artistic practice had to be built on top of my wellbeing rituals.

in 2020, only 268 titles sold more than 100,000 copies, and 96 percent of books sold less than 1,000 copies. That’s still the vibe.

The Cult of Done Manifesto

1. There are three states of being. Not knowing, action and completion.


2. Accept that everything is a draft. It helps to get it done.


3. There is no editing stage.


4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.


5. Banish

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