We are passionate defenders of allowing scientists to conduct their research with as few limits on intellectual curiosity as possible, and calling for a ban is not something that we do often or lightly. However, every rule has exceptions, and this is one of them. Unless compelling evidence emerges showing that mirror bacteria do not pose... See more
“Brands as Libraries” proposes that brands should think like cultural institutions in order to deepen their connection to the public – and create their own. Often lofty and frequently loved, these cultural institutions offer a new approach for how brands can interact with their audiences: by stepping back, providing space and facilitating the... See more
Boredom has a purpose. To understand and harness it, we need to give our minds more opportunities to experience it. In the rest of this post, I will explore the many ways our efforts to conquer boredom through technology have produced unintended consequences, including the near-total capture of our attention, the death of daydreaming, and the end... See more
This idea is nothing new and ever more relevant in our age of digital detoxes and celebrities who are famous for being famous. We know what we want, we have made that choice, and the only chance for improvement is a gritty dedication to your discipline.