Darren LI

Livestream sellers put forward their point of view and editorial eye on the products they select and evaluate. Facebook Shops and Tik Tok Shopping similarly give opportunity to sellers of all stripes to set up their shops.

Extension authors gain creative freedom because they don’t need to use application-specific APIs that reflect the original developers’ view of how people might want to extend their application.

The company is also a brilliant case study in counter-positioning, giving away everything that Linktree charges for, for free, and charging for things that Linktree doesn’t offer. It also takes a small cut whenever creators and their fans complete a transaction on Beacons.

Reid’s agency tracks which types of content perform best for any given page, and then provides creative direction and sales strategies.

7. Can’t just raise money and become a DAO, that won’t work. You have to build a product, you have to build a mechanism to keep the product and the community sustainable, and you have to make people love the product and pay for it. Sooner or later, you can let the community take over and let them think about where the product is going.