Daniel Pour Asgharian
@danielpourasg
Daniel Pour Asgharian
• Are we becoming more memorable ? (Aided and unaided brand awareness surveys)
• Are we more appreciated ? (Brand sentiment surveys)
• Is our brand point of view part of the conversation in our industry? (Share of voice percentage)
• Do more people have the opportunity to interact with us? (Brand reach score)
Shannon Deep • 5 Things B2B Gets Wrong About Brand
What to measure brand awareness on
Too many people think the grass is greener somewhere else but grass is green where you water it, remember that.
“Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself.” ― Chuck Close
mymind • Into the mind of designer & founder, Joe Doucet
productivity means accomplishing what we intend to.