Danielle Vermeer

Signaling and counter-signaling are hidden methods of communicating with each other. We do it all the time as a way to “prove” we are who and what we claim to be.

But aggregation won’t be enough to make secondhand fashion first choice. Consumers need better discovery and curation, which is why I believe that the future of (re)commerce is curation. 

on-going compilation of my notes, tweets, threads, blogposts and thinking re: strategy, which may eventually cohere into an ebook of its own