Danielle Vermeer

Investors want to see vesting because the success of the company is closely tied to the founder. Startup investors take a risk and bet on people and ideas. They want to see vesting included in founder shares to make sure all founders have the motivation to stick around for the long term.

We must remember that when we approach our lives as if we have a limitless range of tolerance, or that our tolerance must be the same as our peers, we’re pursuing our life and our work in an inevitably unsustainable way. We’re all unique. Our biology, our circumstances, experiences, and the environment we are in will influence our range of... See more

The pre-filled template reflects the real challenges and priorities I faced when I first joined DataStax in 2011. Create a copy and take a rough pass at filling out each the Go-To-Market, Product, and People categories for your company.