Danielle Vermeer

Web3 is an extension of cryptocurrency, using blockchain in new ways to new ends. A blockchain can store the number of tokens in a wallet, the terms of a self-executing contract, or the code for a decentralized app (dApp). Not all blockchains work the same way, but in general, coins are used as incentives for miners to process transactions. 

"The unsustainable season-by-season overhaul would give way to designers releasing remixes of their creations and those of others, while smart contracts ensure that creators can share in the value their ideas are generating downstream."

Research by environmental charity Wrap shows that extending the life of an item of clothing by just nine months could cut its environmental impact by up to 10 percent.

Equity is the unit of ownership of your company. It has two features:

Future of creator commerce: Making it easy for anyone to recommend a product and be compensated for their impact is the path forward.

We make choices that signal what we wish to convey.Signaling is the act of conveying information about ourselves to people in a way that is costly for us and therefore believable. Without the associated cost of sending a signal, we would not be able to trust the information being sent.

Kai McPhee (@knawt.kai, 260,000 TikTok followers) has been promoting sewing on TikTok since 2020. “The biggest thing I try to push out is that you don’t need a lot of money to dress how you want. Instead of just spending all my money on clothes, I decided to invest in a sewing machine and go thrifting and make my clothes.

One of the biggest motivators we observe is the power of subcultural capital - or what we call the “hipster incentive”. It’s an important interpretation of Bordieau’s work on the value of cultural capital in defining our position within society -- the hipster incentive is grounded in our need for status or social capital.