Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
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Gen Z and
Most of those 80 to 100 billion items of clothing – a conservative estimate – already end up incinerated or in landfill after just a few wears.
Bel Jacobs • How to be a sustainable fashion lover – and why it matters
Circular Economy and
Human communication is based on the exchange of social signals that are essentially multimodal. If these signals deviated from expected patterns, this indicated problems in the communication. The pattern of deviation identified the type of problem suggesting how to repair it.
Jan P. De Ruiter • Understanding Social Signals: How Do We Recognize the Intentions of Others?
The future of fashion shopping online is where content, community, and (re)commerce collide. Younger consumers are looking for a safe, “third space” online to express their authentic style and to shop cute clothes from trusted peers.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
With few exceptions, you should NEVER start generating new ideas in a group - always start with people writing ideas alone and only then move to a group setting. (We've known starting with groups is worse for 50 years, but people still keep doing it since it feels more creative)
Kai McPhee (@knawt.kai, 260,000 TikTok followers) has been promoting sewing on TikTok since 2020. “The biggest thing I try to push out is that you don’t need a lot of money to dress how you want. Instead of just spending all my money on clothes, I decided to invest in a sewing machine and go thrifting and make my clothes.
Glossy • Meet the TikTokers educating Gen Z on sustainable fashion
UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.
Michelle Goad • Michelle Goad on LinkedIn: Influencer Marketing 2.0 🤳 | 15 comments
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.