Danielle Vermeer

At surface level, Shein and Depop are polar opposites, but this is more about the what and the how of their business models. Diving deeper, we see that both Shein and Depop address a similar who and why. Both Shein and Depop meet the same underlying consumer needs for trendy, cheap fashion.

Ambition is the drive to play games that others have created. Climb the corporate ladder. Play politics. Work long hours. Lean in—to corporate feminism.

In the US alone, the secondhand fashion market could grow 20% between 2020 and 2025 to reach $67 billion in size, according to estimates by Business of Fashion Insights.

The social media site is designed to feel like a welcoming playground, a place for imagination and where users can learn from each other. The landing page is a vibrant expression of blue sky opportunity stickered with fun visuals that bestow happiness. What is most interesting about the intended design of the space is that there will be no... See more

The more desirable future is outlined in Q1, with authenticated items being on sale in curated settings. Here is where Web3 comes in as a value add to physical goods as one of the most reliable authentication mechanisms that also lends scale and durability.