Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
Investors want to see vesting because the success of the company is closely tied to the founder. Startup investors take a risk and bet on people and ideas. They want to see vesting included in founder shares to make sure all founders have the motivation to stick around for the long term.
Yin Wu • Keeping your slice of the pie - The Startup Founder's Guide to Equity - Part II
Consumption driver: a feature that serves up ready-made content to the user (e.g. a newsfeed or digest email)Verbs: the core actions you want the reader to take when consuming content (e.g. like, upvote, downvote, share, retweet, comment, etc)Personalization: data infrastructure and product features that “push” new content to the user (Youtube,... See more
Accelerating Your Content Flywheel
Off the rack clothes are not designed to fit you.
And I mean you, as in you specifically.
They are made to roughly fit 1000s of people who kinda-sorta share several similar body traits because it’s inexpensive, off the rack fashion, not bespoke custom and that’s how it works.
Cora Harringtontwitter.comUGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.
Michelle Goad • Michelle Goad on LinkedIn: Influencer Marketing 2.0 🤳 | 15 comments
Not all attention and views are created equal.
- Attention is cheap . It’s easy to grab. Even easier to fake. The impact: revenue doesn’t scale.
- Intention is hard to gain . It takes consistency and purpose. It takes connection with your audience. The impact: revenue has a higher ceiling than you can imagine.”
Codie Sanchez • 6 Tier Content Frame: The only way to monetize
The following is a list of features and technology you would never build if you’ve been a teen girl:
Emma Bates • Me, My Teen Self and Instagram
The digital obsession with cores—used as a suffix that basically denotes a kind of style—began back in 2013, when the term normcore was first coined by trend forecasters K-Hole as a philosophy of fashion. They posited that the chronically online were competing for virality and uniqueness, and as a result, both were harder to come by. Enter... See more
Core Is the New Chic
Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.