Danielle Vermeer

Investors want to see vesting because the success of the company is closely tied to the founder. Startup investors take a risk and bet on people and ideas. They want to see vesting included in founder shares to make sure all founders have the motivation to stick around for the long term.

We’re drawn to the products that signal they’re for people like us, and in turn, will signal our identities.

Humans are finding new ways to express themselves in both the digital and physical realms in order to join wider communities and reject our most physically distanced era. In other words, the rise of community through visual identifiers is a growing phenomenon. Second, these trends allow people to explore their identity through relative... See more

In the US alone, the secondhand fashion market could grow 20% between 2020 and 2025 to reach $67 billion in size, according to estimates by Business of Fashion Insights.

In this instance, investors would probably like to see founders who are “native enough” to understand crypto and Web3 with a lot of depth and nuances, who have the right network to attract crypto engineers, but who also so native that they can’t understand the experience of the average mainstream, non-crypto user they might be talking to.

Shein is to Wario as Depop is to Mario.