Danielle Vermeer

Resale is growing 3X faster than retail fashion.  3X—ThredUP estimates that the global secondhand apparel market will grow 3X faster than the global apparel market.  8X—in North America, it’ll grow to $82 Billion by 2025.

Incredible consumer products have one thing in common - they convert their users into evangelists. Here's how it works, in three stages ⬇️

The opportunity in Web3 is to leverage tokens and the underlying decentralized tech to build and bootstrap these new networks.

One of the biggest motivators we observe is the power of subcultural capital - or what we call the “hipster incentive”. It’s an important interpretation of Bordieau’s work on the value of cultural capital in defining our position within society -- the hipster incentive is grounded in our need for status or social capital.

✍️ updated weekly review: · in what ways am I lying to myself? · in what ways do I feel free/not free? · am I getting closer to freedom? · what are the things I say I value but don't act as if I value?

Over the past 15 years, clothing production has doubled while the length of time we actually wear these clothes has fallen by nearly 40%.