Danielle Vermeer

So choose a niche — and then commit to being the best at it.

When you visibly repair something, it becomes individual. That changes our relationship to our clothing and builds connection with it.

I spend a lot of time thinking about creating safe (in every sense of the word) digital spaces for women and non-binary people to authentically connect and share knowledge. I believe social platforms can deliver positive connections, utility and opportunity to humans.

Consumption driver: a feature that serves up ready-made content to the user (e.g. a newsfeed or digest email)Verbs: the core actions you want the reader to take when consuming content (e.g. like, upvote, downvote, share, retweet, comment, etc)Personalization: data infrastructure and product features that “push” new content to the user (Youtube,... See more

Just like you would for the products you build - outline the specific things you want to focus on NOW vs. NEXT vs. LATER with a clear understanding of:1. Why those things are important to you2. How they tie back to your ultimate desired outcomes (personal KPIs)