Danielle Vermeer

At surface level, Shein and Depop are polar opposites, but this is more about the what and the how of their business models. Diving deeper, we see that both Shein and Depop address a similar who and why. Both Shein and Depop meet the same underlying consumer needs for trendy, cheap fashion.

Signaling and counter-signaling are hidden methods of communicating with each other. We do it all the time as a way to “prove” we are who and what we claim to be.