Danielle Vermeer

Thanks to increased consumer consciousness around sustainability, the circular economy, and fair labor, resale has become fashion’s hottest sector—and brands want in. But scaling and making resale profitable isn’t easy, and with increasing competition in the space, it’s only going to get harder. 

Over the past 15 years, clothing production has doubled while the length of time we actually wear these clothes has fallen by nearly 40%.

This guide will help you hone in on the best metrics for tracking user acquisition, activation, engagement, retention, and monetization. We’ll show you what those metrics are, what they mean, how to calculate them, and why they matter.

Agency is the drive to play a game you created. Chart your own path. Forget politics. Work when, how, and where you want. Lean in—to your unique “why.”

Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as

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