Danielle Vermeer

Signaling and counter-signaling are hidden methods of communicating with each other. We do it all the time as a way to “prove” we are who and what we claim to be.

The social media site is designed to feel like a welcoming playground, a place for imagination and where users can learn from each other. The landing page is a vibrant expression of blue sky opportunity stickered with fun visuals that bestow happiness. What is most interesting about the intended design of the space is that there will be no... See more

Can you engineer serendipity? In the “surface area of luck” theory, your chance of being lucky equals the actions you take towards your passion multiplied by the people you tell. Luck = (Passionate Doing) x (Effective Telling) h/t @VirenOswall... See more

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

Eschewing an overt materialism, the rich are investing significantly more in education, retirement and health. Education accounts for almost 6% of top 1% household expenditures, compared with just over 1% of middle-income spending. Inconspicuous consumption confers social mobility.