Danielle Vermeer

Authentication needs to be quick and convenient for the sellers and reliable and consistent for the buyers. Product discovery and navigation needs to be contextualized and entertaining, either through editorial point of view or through livestreaming and social component. Visibility needs to be equal to all sellers and platforms should support in... See more

The app connects clothing brands, and consumers, with individual seamsters who can mend, alter or tailor new or pre-loved clothing. The app has many aims, according to its 24-year-old founder Josephine Philips: It wants to extend the lifetime of clothing, and generate work for the many small seamster businesses on high streets across the country.

Thanks to increased consumer consciousness around sustainability, the circular economy, and fair labor, resale has become fashion’s hottest sector—and brands want in. But scaling and making resale profitable isn’t easy, and with increasing competition in the space, it’s only going to get harder. 

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.