Danielle Vermeer

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.

7 out of  a16z ’s latest Marketplace 100 are resale marketplaces.  2 of these 7 are in the top 10 (GOAT, StockX).  Since last year, 3 resale marketplaces “graduated” via IPO or acquisition (Depop, 1stDibs, Tradesy).

There are four atomic units of a 1.0 flywheel:Acquire: how users are acquired into the community (e.g. they sign up)Consume: the mechanisms that drive content consumption (e.g. a newsfeed)Create: the mechanisms that entice users to create content (e.g. social status)Harvest: how new content created leads to more inbound growth (e.g. SEO)

Helpsy Shop offers an array of pre-loved men’s, women’s, kids’ and baby clothing as well as accessories that are sorted by brand, size and new arrivals.

With few exceptions, you should NEVER start generating new ideas in a group - always start with people writing ideas alone and only then move to a group setting. (We've known starting with groups is worse for 50 years, but people still keep doing it since it feels more creative)