Danielle Vermeer

We’re drawn to the products that signal they’re for people like us, and in turn, will signal our identities.

UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.

The luxury secondary market was estimated to be worth $32 billion in 2020, but only 5 to 7 percent of resalable inventory globally was actually resold that year, according to BoF Insights research.

In this instance, investors would probably like to see founders who are “native enough” to understand crypto and Web3 with a lot of depth and nuances, who have the right network to attract crypto engineers, but who also so native that they can’t understand the experience of the average mainstream, non-crypto user they might be talking to.

Consumption driver: a feature that serves up ready-made content to the user (e.g. a newsfeed or digest email)Verbs: the core actions you want the reader to take when consuming content (e.g. like, upvote, downvote, share, retweet, comment, etc)Personalization: data infrastructure and product features that “push” new content to the user (Youtube,... See more

Key inputs: 1. Acquisition: how to acquire users.2. Activation: how to get users to their 'Aha’ moment as quickly as possible3. Engagement: how to ensure users experience the core product value as often as possible4. Virality: how to get people to get more people onto the platform