Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
Not all attention and views are created equal.
- Attention is cheap . It’s easy to grab. Even easier to fake. The impact: revenue doesn’t scale.
- Intention is hard to gain . It takes consistency and purpose. It takes connection with your audience. The impact: revenue has a higher ceiling than you can imagine.”
Codie Sanchez • 6 Tier Content Frame: The only way to monetize
Kai McPhee (@knawt.kai, 260,000 TikTok followers) has been promoting sewing on TikTok since 2020. “The biggest thing I try to push out is that you don’t need a lot of money to dress how you want. Instead of just spending all my money on clothes, I decided to invest in a sewing machine and go thrifting and make my clothes.
Glossy • Meet the TikTokers educating Gen Z on sustainable fashion
The various leading indicators fit into three categories: 1. Network density: friend or following connections made in a time frame 2. Content added: files added to a Dropbox folder3. Visit frequency: D1 retention
Richard Price • Growth hacking: leading indicators of engaged users
Audience: consumes, collates, collects
Community: contributes, cooperates, connects
There’s a big difference.
Milly’s building: generalist.worldtwitter.comPer the Clean Clothes Campaign, only about 2 percent of the world’s 60 million garment workers earn a living wage.
The Cut • Can Fashion Designers Really Learn to Be Sustainable?
But the “rockstars” of any profession usually have another secret: they’ve found themselves in a situation in which they’re able to still do one job. I don’t mean that they’re not doing several things at once. I mean they’re not trying to do the work that three or four people.
Anne Helen Petersen • The Expanding Job
Keeping your slice of the pie - The Startup Founder's Guide to Equity - Part I
Yin Wufemstreet.substack.com
