Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
The various leading indicators fit into three categories: 1. Network density: friend or following connections made in a time frame 2. Content added: files added to a Dropbox folder3. Visit frequency: D1 retention
Richard Price • Growth hacking: leading indicators of engaged users
In the US alone, the secondhand fashion market could grow 20% between 2020 and 2025 to reach $67 billion in size, according to estimates by Business of Fashion Insights.
Business of Fashion • Can Fashion Resale Ever Be a Profitable Business?
1⃣ "Users love you."
This shines through via retention. What type of retention and what "great" looks like differs by biz model.
For social I look at bounded daily (ex. d30), while for subscription I look at m13 renewal. Data on this for marketplaces: https://t.co/rm8UalcVpe
nametwitter.comAccording to a 2019 report by McKinsey, Gen Z’s annual spending power in the U.S. is $150 billion.
Glossy • Meet the TikTokers educating Gen Z on sustainable fashion
Community and marketing however, have different inputs and outputs. Unlike GTM, GTC focuses on creating value, educating, entertaining and equipping individuals independent of their business relationship.
Femstreet • Community-Led Growth Nirvana
Secret downloads page for top Andrew Chen writing.
Andrew Chen • Downloads at andrewchen
on-going compilation of my notes, tweets, threads, blogposts and thinking re: strategy, which may eventually cohere into an ebook of its own