Danielle Vermeer

Instagram has made shopping your feed a near-seamless experience, which has spawned an endless stream of brands that only exist on the app. But the thrifting accounts toe a line between the personal and commercial. Auctioning off old clothes on Instagram is a very 2020 part-time job, and it follows in the footsteps of other ways teens use social... See more

Incredible consumer products have one thing in common - they convert their users into evangelists. Here's how it works, in three stages ⬇️

Corteiz Bolo is evidence that these consumers prefer a sense of belonging over status.

This guide will help you hone in on the best metrics for tracking user acquisition, activation, engagement, retention, and monetization. We’ll show you what those metrics are, what they mean, how to calculate them, and why they matter.

Helpsy Shop offers an array of pre-loved men’s, women’s, kids’ and baby clothing as well as accessories that are sorted by brand, size and new arrivals.

“Nouveau riche” industrialists began to buy their way into high society, and existing aristocratic elites, battling economic upheaval, were unable to guard against this pecuniary emulation. 

Human communication is based on the exchange of social signals that are essentially multimodal. If these signals deviated from expected patterns, this indicated problems in the communication. The pattern of deviation identified the type of problem suggesting how to repair it. 

At surface level, Shein and Depop are polar opposites, but this is more about the what and the how of their business models. Diving deeper, we see that both Shein and Depop address a similar who and why. Both Shein and Depop meet the same underlying consumer needs for trendy, cheap fashion.