Danielle Vermeer

Raeburn, a label based in London that focuses on responsible and innovative design, hosts a variety of workshops where attendees are invited to design and customise their own items, using off-cuts from the atelier. 

The bind experienced by the “nouveau riche.” Although these upwardly mobile individuals may have the economic capital to adopt elite culture, they continually reveal their social origins by the “mistakes” they make in their execution of taste, or the insecurity of their conduct

It is invariably the case that the company is better served if the Chairman and CEO are different people. The CEO can focus on managing the company and providing information to the Board. The Chairman in his role as mentor and overseer, can advise the CEO on alternative courses of action, question missing data, probe her analysis and decisions,... See more

The antithesis of ambition isn’t mediocrity, or underperformance, or laziness. The antithesis of ambition is agency.

Not all attention and views are created equal. Ryan at Perpetual wrote a newsletter on why Mr. Beast has fewer followers than PewDiePie and yet Pew makes $9M while Mr. Beast makes $100M+ a year. The difference? Attention vs Intention. From Ryan:

Attention is cheap . It’s easy to grab. Even easier to fake.  The impact: revenue doesn’t scale.

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So how does Aggregation Theory apply to secondhand fashion? Resale aggregation relies on resale digitization.Users must first create digital listings of their physical clothes to sell on resale marketplaces like Poshmark, Depop, Ebay, etc. or get discovered on aggregators of aggregators like GEM. 

One of the biggest motivators we observe is the power of subcultural capital - or what we call the “hipster incentive”. It’s an important interpretation of Bordieau’s work on the value of cultural capital in defining our position within society -- the hipster incentive is grounded in our need for status or social capital.