Danielle Vermeer

The multi-SKU creator isn't all-in on just one product, though one product may wind up being the most lucrative for them. Instead, they apply their skills across various domains and use the various platforms and tools in the creator economy to put together multiple different product or service offerings.But while this unbundling of the value chain... See more

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"The unsustainable season-by-season overhaul would give way to designers releasing remixes of their creations and those of others, while smart contracts ensure that creators can share in the value their ideas are generating downstream."

Community and marketing however, have different inputs and outputs. Unlike GTM, GTC focuses on creating value, educating, entertaining and equipping individuals independent of their business relationship.

Consumption driver: a feature that serves up ready-made content to the user (e.g. a newsfeed or digest email)Verbs: the core actions you want the reader to take when consuming content (e.g. like, upvote, downvote, share, retweet, comment, etc)Personalization: data infrastructure and product features that “push” new content to the user (Youtube,... See more

Product metrics can be organized into five standard categories: acquisition, activation, engagement, retention, and monetization.