Danielle Vermeer

Over the past 15 years, clothing production has doubled while the length of time we actually wear these clothes has fallen by nearly 40%.

Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous. 

One of the biggest motivators we observe is the power of subcultural capital - or what we call the “hipster incentive”. It’s an important interpretation of Bordieau’s work on the value of cultural capital in defining our position within society -- the hipster incentive is grounded in our need for status or social capital.

There are 3 key moments that will make or break your user retention rates:• Setup Moment• Aha Moment• Habit Moment

Future of creator commerce: Making it easy for anyone to recommend a product and be compensated for their impact is the path forward.

But bodies don’t gauge their stress response in comparison to other body’s hardships. They’re not logical, at least not in that way. My intense stress may have been less than others’, in other words, but that didn’t diminish how my body was internalizing it.