Danielle Vermeer

Hiring a COO isn’t easy at the early-stage and is wrought with more danger than potential success. Make sure you take the time to understand if you are ready for this hire. When it is done right, the impact on you and the company is tremendous.

We make choices that signal what we wish to convey.Signaling is the act of conveying information about ourselves to people in a way that is costly for us and therefore believable. Without the associated cost of sending a signal, we would not be able to trust the information being sent.

Self-publishing makes it easier for you to publish “long-tail” books. With more control and upside.

Staying within a range of acceptable tolerance in your life should be the goal, so that you flourish in all dimensions, not just the professional. Taking on too much pushes us into zones of intolerance, where very little life can be sustained.

We’re especially bad at talking about it because of a collective tendency to treat ailments as personal. Sure, we can acknowledge that it takes a small village to support someone battling cancer. But what if the damn village caused the cancer? And not just one person’s cancer, or their immediate family’s, but everyone who looks like them, or lives... See more