Danielle Vermeer

Consumers are adopting resale to:1. Save money 2. Afford higher-end brands 3. Find one-of-a-kind items 

Nanocellulose is a naturally occurring substance extracted from cellulose—the main substance of a plant's cell walls. It's divided into two types: nanocrystals and nanofibrils, both of which are biodegradable and non-toxic. The former is also stronger than steel.

There are 3 key moments that will make or break your user retention rates:• Setup Moment• Aha Moment• Habit Moment

These resale sites have low-to-zero marginal costs because they don’t have standard product COGS, physical distribution, and transaction costs. For example, Poshmark enables the connection between millions of sellers and buyers. The seller manages inventory, photography, pricing, marketing, packaging, and fulfillment. By making it easy to sell,... See more

Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more

Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.