Danielle Vermeer

Over the past 15 years, clothing production has doubled while the length of time we actually wear these clothes has fallen by nearly 40%.

As a recovering perfectionist and Type A high-achiever, I wish some wise mentor sat me down early in my career to explain the difference between ambition and agency.

One of the biggest motivators we observe is the power of subcultural capital - or what we call the “hipster incentive”. It’s an important interpretation of Bordieau’s work on the value of cultural capital in defining our position within society -- the hipster incentive is grounded in our need for status or social capital.

Raeburn, a label based in London that focuses on responsible and innovative design, hosts a variety of workshops where attendees are invited to design and customise their own items, using off-cuts from the atelier. 

"Grind culture thrives on us remaining in our heads, unable to allow the technology of our divine bodies to soar and develop. There is massive knowledge and wisdom lying dormant in our exhausted and weary bodies and hearts."

The antithesis of ambition isn’t mediocrity, or underperformance, or laziness. The antithesis of ambition is agency.

The digital obsession with cores—used as a suffix that basically denotes a kind of style—began back in 2013, when the term normcore was first coined by trend forecasters K-Hole as a philosophy of fashion. They posited that the chronically online were competing for virality and uniqueness, and as a result, both were harder to come by. Enter... See more