Danielle Vermeer

Authentication needs to be quick and convenient for the sellers and reliable and consistent for the buyers. Product discovery and navigation needs to be contextualized and entertaining, either through editorial point of view or through livestreaming and social component. Visibility needs to be equal to all sellers and platforms should support in... See more

Writing books is largely a charitable act. Don’t write to make money. Write to get a message out. Seth Godin says “Publishing a book is really nothing but a socially acceptable opportunity to promote yourself and your ideas far and wide and often”. 

Thanks to increased consumer consciousness around sustainability, the circular economy, and fair labor, resale has become fashion’s hottest sector—and brands want in. But scaling and making resale profitable isn’t easy, and with increasing competition in the space, it’s only going to get harder. 

At surface level, Shein and Depop are polar opposites, but this is more about the what and the how of their business models. Diving deeper, we see that both Shein and Depop address a similar who and why. Both Shein and Depop meet the same underlying consumer needs for trendy, cheap fashion.

The more desirable future is outlined in Q1, with authenticated items being on sale in curated settings. Here is where Web3 comes in as a value add to physical goods as one of the most reliable authentication mechanisms that also lends scale and durability.