Danielle Vermeer

This guide will help you hone in on the best metrics for tracking user acquisition, activation, engagement, retention, and monetization. We’ll show you what those metrics are, what they mean, how to calculate them, and why they matter.

But aggregation won’t be enough to make secondhand fashion first choice. Consumers need better discovery and curation, which is why I believe that the future of (re)commerce is curation. 

The system itself — which, like so many corners of the American labor market, still assumes the support of a partner that does not work full-time outside of the home. If you have that support, you will excel. If you don’t, you either have to make enough money to buy it, or you will (perhaps in slow motion, but inevitably) drown.

The board of directors is the most important part of a startup’s management structure. The direction the startup takes will depend in many ways on the board’s decisions, from fundraising and acquisitions to who belongs in the C-suite and what the budget limits should be.

The pre-filled template reflects the real challenges and priorities I faced when I first joined DataStax in 2011. Create a copy and take a rough pass at filling out each the Go-To-Market, Product, and People categories for your company.