Danielle Vermeer
@daniellevermeer
Co-Founder & CEO of Teleport. Writer of Goodwill Hunting, a newsletter hunting the best pre-loved fashion finds, insights, and jobs. 11+ years of buying no new clothes.
Danielle Vermeer
@daniellevermeer
Fashion is the favo
rite entertainment category for US Gen-Zers to spend money on, outranking other categories like dining, video games and consoles, and music.

Rigorous Observational Interviewing (RgOI) goes beyond what the user says or even does to find those nuggets of insights lurking behind their words and behaviors.